Is Marketing the New Sales Department?: RO INNOVATIONS Says Yes - White Paper Review
Mar 23, 2022
Title: Is Marketing the New Sales Department
Subtitle: Marketing’s Burden: Winning Today’s Buyers
Published by/Authors: RO INNOVATION
Gated: Yes
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Length: 17 Pages
Highlights: The authors make the case that because marketing engages the buyer through most of the sales cycle they are responsible for more of the revenue to sale cycle. Like it or not, RO Innovations is right. This requires marketing to better understand the customer journey.
“95 of the buyers chose a solution provider that ‘provided them with amply content to help navigate them through each stage of the buying process."
