Research for Thoughtful Sales Managers from CSO Insights: Listen While You Work

CSO Insights: Driving the Sales Category with Hard Research Everybody has an opinion about how to improve sales. From the CEO  who believes the product can sell itself, to the thousands of sales consultants  that have the secret sauce for improving sales. Which is where CSO Insights comes in with hard facts about sales performance and behavior based on research, not opinions.

During this program we interview CSO Insights’ co-founder Barry Trailer about the company and how its research is impacting sales management decisions at B2B companies. The host is Jim Obermayer.