Is Predictive Marketing Changing the Reality of Lead Generation? - Matt Amundson on SLMA Radio
Feb 12, 2022
Will Lead Gen ever be the same?
On the surface predictive marketing sounds like a gamble on the future with a little bit of fortune telling thrown in, but that would be a wrong assumption.
In this interview with Matt Amundson Vice President at EverString, we explore the scientific (yes we have used the “S” word) roots of using artificial intelligence to guide marketing to those most likely to buy. The host is Jim Obermayer
About Matt Amundson
