Why Sales Managers Need to Understand the Murky World of Sales Analytics: CRM Radio
Sep 28, 2021
Mike Saliter Tackles the Need for Instant Business Analytics
This show covers:
- Why sales managers need deep dive analytics to understand what is happening in the organization and the market
- Why CRM reports are too simple and can't answer the "WHY" question
- How a deep dive reporting system helps sales managers understand what happened in the past and what should be done in the future
- Why Sales manager's need to understand the journey at the point of decision which can look at many different data sources (CRM, HR, ERP, Marketing Automation, Expense Reports, etc. )
- How visual analytics contributes to fast decisions
