Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn't, and with good reason, but the naysayers are out there. Huey says direct marketing is stronger than ever and is more accountable than most programs. Hear what he has to say and learn why direct is more direct and profitable than ever in this interview with SLMA Radio host Jim Obermayer.
A headshot starts way before the headshot. There is planning, prep and research to find the right studio to take it for you. What to wear, accessories, pose and more. The tips below assume you are not having to wear a uniform. Also, if you are appearing, speaking, etc. you'll want to provide an image as soon as you accept so that the intern doesn't do a Google search and end up with something outdated, embarrassing or not even you. I've done it several times for radio guests that don't seem to think they need to provide a headshot because it's RADIO.
You have a website, perhaps you have a brick and mortar store you want us to fine, perhaps a restaurant. Are your HOURS and link to DIRECTIONS listed on your home page and EVERY PAGE of your site? Make it easy for us to visit you.
This week we are staying with a theme of your business website. The first half of our hour is a replay of last week's MSPRadio with Nate Teplow. Some messages are important enough to state again - even the following week!
If I had a nickel...your website stats, more than just pretty charts
When you log into Google Analytics , what do you see? If it's neat looking graphs and tables, well, we need to talk. There is some serious intel that you can get from your web stats, stuff that will help you make real business decisions about how to use your website and your online marketing strategy. And nobody knows how to get us set up and on the right track than +David Kutcher .
How salespeople spend their time (spend is the operative word) can make a staggering difference in productivity (code word for ROI) of a sales rep. Jorge Jeffery of Velocify shares the results of data collected from 400 companies and one million sales leads. He tells the SLMA Radio host Jim Obermayer how to double conversion rates, (close more deals) and how to call leads more quickly. All of this comes from their recently released study: The Power of Prioritization.