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SLMA Group on linkedin.com


The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

 

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SLMA LIVE: Programs in the Business to Business Arena

Listen Live at 10:30am-1:30pm PST on Thursdays Sales Lead Management Association (SM)

Your tweets welcome during the live shows: #slmalive

Click left to hear live streaming content. If there is no show playing, nothing will play. Thursdays are the best days.

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SLMA Radio a Program on the SLMALive Network

Happy Thanksgiving! Our show DECEMBER 4:
How Outsourcing Sales can Increase Revenue 10-20% in 90 to 120 Days
Outsourcing of sales, not just sales lead qualification is growing, so say many of the people SLMA Radio Host Jim Obermayer knows and interviews.  In this SLMA Radio Interview with Jeffery Feuer, president of the Customer Solutions Group, the two of them tackle the subject of how outsourcing can increase sales in 90-120 days.

 

Shows from the past month:
How to avoid CRM implementation failure!
It depends on what report you read, but we know that CRM or sales automation installations are fraught with frustration and failure. It isn't unusual that companies go through 2-3 CRM companies until they has a system that works for everyone. In this interview, host Jim Obermayer, asks Joe Scioscia, VP of Sales at VAI how to avoid common CRM installation failures. Joe Scioscia is a top flight expert on the subject and in 25 minutes he will guide us out of the corn patch maze known as CRM Implementation.

MSP Radio Special Edition for Our Veterans - Thank you for serving.
On Veterans' Day in America, we are publishing a program aired last week hosted by Nate Teplow MSB Radio one of our SLMA Live Programs. We think is worth repeating to SLMA Radio listeners.
Vaccinate your marketing team against social media overwhelm
As the director of marketing, Erika Goldwater manages the strategy and execution of the demand generation, communications, social media and content marketing programs for ANNUITAS. She has extensive experience in several companies and has learned a lot about bringing the team along the social media map and schedule.
Know your team, where they gained their knowledge and experience so you are able to bring them into your vision.
  1. Present a plan and show the full strategy.
  2. Baby steps to explain the steps of what they are, why they need them and how they can implement them.
  3. There is regular cadence, ground rules. Those need to be known - a guidebook they can refer to when you are not right with them.

 

Is a low cost enough to save email marketing as a lead gen tool?
Sylvia Montgomery, Partner at Hinge Marketing tackles a tough question about the efficiency of email marketing to generate leads.   Email response rates continue to be an issue and many companies clinging to it because of cost.  Certainly garbage in and poor response out isn't unusual.  A major database supplier said to me, "Well, Jim, don't blame the database, blame the offer, blame the subject line, blame the product, but don't blame the database or the method of getting it to the reader.  We'll see what Sylvia has to say.

Why Powerful Persuasive Sales Presentations Make a Difference
Long term success, Patricia Fripp says, doesn't depend on how smart you are, but how well you speak." Obermayer the SLMA Radio host said, "As a sales manager I knew that I can control and teach a lot of things but every time a salesperson opens their mouth, there is no telling what will come out. Marketing people are worse because they generally don't speak for a living." In this interview, the preeminent speaking coach tells it like it is and will convince you why a speech coach is just good business.
 

 

REPLAYS FROM SLMALIVE - ALL SHOWS

 

Show Lineup - all times are Pacific/GMT-8:

DAY/TIME

iTunes

NAME OF THE SHOW:

THUR 10:30 am podcast link slmalive SLMA Radio Show: Edgy Lead Gen Ideas for Marketing Managers
THUR 11:00 am  podcast link mspnow MSPNOW Brought to you by Continuum
THUR 11:30 am  podcast link leadspace radio LeadSpace Radio
THUR 12:00 pm   Talent Talk with Chris Dyer
THUR 1:00 pm   Branding Business with ReichesBaird

 

mspnow.continuum.com
Thur 11:00 am PST
leadspaceradio
Thur 11:30

 

SLMA Articles/Blog

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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

Regards,

Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Director of SLMA Radio
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor

 

Sales Lead Management Association<sup>SM</sup> Member

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