The Sales Lead Management  Association has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about managing inquiries and sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

Sales Lead Management Association Membership is Free!.

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. We encourage article submissions which will be categorized for access by you (Visit the Sales Lead Management Resources Section).

• Want to learn more about sales lead management?  The “Resources” tab is the heart of the site with 2-3 new articles added each week.   
• Need advice? Go to “Ask the Sales Lead Management Experts” to e-mail our industry experts with your questions.
• Want to contact someone on the Sales Lead Management Association Advisory Board? Go to the “About Us” section. 
• Need a Sales Lead Management Association speaker, go to the "Speaker’s" tab.
• There is a Book Store, (with a discount for members),  a Book Giveaway (members only), and Book Reviews.
• The monthly Sales Lead Management Newsletter has in-depth articles from our contributors and the Sales Lead Management Association Blog has interesting entries from guest bloggers.

We welcome your input to the Newsletter, Blog, and the News (industry press releases).  Please forward any content suggestions to content@salesleadmgmtassn.com.

Sales Lead Management Association Mission Statement

The Sales Lead Management Association (SLMA) has been formed because Sales Lead Management is a basic business process that cannot be ignored simply because it crosses the line between sales and marketing.  We will provide information for members who want to manage their sales inquiries in a more efficient manner. 

The SLMA will provide best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return.  Combined with helping companies develop best-in-class Sales Lead Management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.   

 Sales Lead Management Association Site Dedication

This site is dedicated to Mike Simon, who as an advertising space salesperson in 1966, decided that inquirers could be better served by methodically fulfilling their requests for product information and tracking the ensuing sales results from the salespeople who received the inquiry.  Mike started Inquiry Handling Service, Inc., the first of the special inquiry management companies.  Other pioneers in the industry include Dick Evans, Founder and Former Chairman of the Board, of AdTrack Corporation , Gary Skidmore of Harte-Hanks,  Mike Wallen, CEO of  Lead Dogs, Laura McGuire of Saligent and Joe Lethert founder of Performark. It was these pioneers and their vision which predated contact management and subsequently customer relationship management systems. 

Regards,

Sales Lead Management Association