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The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
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SLMA LIVE: Programs in the Business to Business Arena

Listen Live at 10am-1:30pm PST on Thursdays Sales Lead Management Association (SM)

Your tweets welcome during the live shows: #slmalive

Click left to hear live streaming content. If there is no show playing, nothing will play. Thursdays are the best days.

Go to our mobile version to download the app for ITunes and never miss a show from all of our station contributors

 

 

 

 

REPLAYS FROM SLMALIVE - ALL SHOWS

 

Show Lineup - all times are Pacific/GMT-8:

DAY/TIME

iTunes

NAME OF THE SHOW:

THUR 9:00 am   Gil Cargil Talks Sales
THUR 10:00 am podcast link slmalive SLMA Radio Show: Edgy Lead Gen Ideas for Marketing Managers
THUR 10:30 am podcast link slmalive SLMA Radio Show: Enlightened Sales Management Interviews
THUR 11:00 am  podcast link mspnow MSPNOW Brought to you by Continuum
THUR 11:30 am  podcast link leadspace radio LeadSpace Radio
THUR 12:00 pm   Talent Talk with Chris Dyer
THUR 1:00 pm   Branding Business with ReichesBaird
THUR 5:00 pm   SLMA Radio Replay: Edge ideas for Marketing Management

 

mspnow.continuum.com
Thur 11:00 am PST
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Thur 11:30
SLMA Radio a Program on the SLMALive Network

SLMA RADIO Broadcast by Sales Lead Management Association

Listen Live at 10am PST, Replay at 5pm on Thursdays Sales Lead Management Association (SM)

Your tweets welcome during the live show: #slmaradio
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iTunes PodcastPreview our podcast channel on iTunes here.

 

 

This week's shows:
10:00: First Chief Content Officer talks about ridiculously good content.
We love to read anything Ann Handley writes, now she shares how even we can write better. Ann shares secrets to great content in her latest book, Everybody Writes, Your Go-To Guide for Creating Ridiculously Good Content.

 

10:30: Reputation Management: It's more than reviews on Yelp!
Join Susan Finch as she interviews Brigitte Rubidoux Director of Marketing and Joe Ibanez, Director of Sales for Reputation Impression. They will be discussing:
~ What is reputation management? 
~ How do we control or respond to negative reviews? 
~ How can we prevent negative reviews - or at least cut them WAY back? 
~ Who is most likely to review your business and sully your reputation? 
~ Who can help you BUILD it up?
 
Shows from the past month:
10:00 Why smart marketers don't avoid the sales funnel, and dumb ones do!
By definition, the sales funnel appears to be the domain of the sales department, but in the past few years enlightened marketers have realized that the sales funnel is one of their most useful tools to understand and control marketing.  In this interview, Andy Paul, Author of Zero Time Selling makes the case for the importance of using the sales funnel as marketer's most fundamental tool in controlling marketing spending on promotions that work. 
10:30 Jenny Vance and her company LeadJen for an ROI Report
Not every company can truly articulate an ROI story.  Hear Jenny Vance, CEO from LeadJen nail down how LeadJen gives a return on Investment from her clients.
 
10:45 Stu Heinecke with a discussion of his new book: Big Fat Beautiful Head
Do you enjoy reading cartoons? You're not alone. 
Editorial readership surveys show they're almost always the best read and remembered part of magazines and newspapers. But how do the cartoonists do it? 

 

Is traditional direct marketing dead?
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead?  Of course, he says it isn't, and with good reason, but the naysayers are out there.  Huey says direct marketing is stronger than ever and is more accountable than most programs.  Hear what he has to say and learn why direct is more direct and profitable than ever in this interview with SLMA Radio host Jim Obermayer.
 
Time to get a REAL head shot and lose the selfies or outdated images: Helpful tips for men and women.
A headshot starts way before the headshot. There is planning, prep and research to find the right studio to take it for you. What to wear, accessories, pose and more. The tips below assume you are not having to wear a uniform. Also, if you are appearing, speaking, etc. you'll want to provide an image as soon as you accept so that the intern doesn't do a Google search and end up with something outdated, embarrassing or not even you. I've done it several times for radio guests that don't seem to think they need to provide a headshot because it's RADIO.

 

 

 

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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

Regards,

Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Director of SLMA Radio
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor

 

Sales Lead Management Association<sup>SM</sup> Member

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