We love to read anything Ann Handley writes, now she shares how even we can write better. Ann shares secrets to great content in her latest book, Everybody Writes, Your Go-To Guide for Creating Ridiculously Good Content.
Join Susan Finch as she interviews Brigitte Rubidoux Director of Marketing and Joe Ibanez, Director of Sales for Reputation Impression. They will be discussing:
~ What is reputation management?
~ How do we control or respond to negative reviews?
~ How can we prevent negative reviews - or at least cut them WAY back?
~ Who is most likely to review your business and sully your reputation?
~ Who can help you BUILD it up?
By definition, the sales funnel appears to be the domain of the sales department, but in the past few years enlightened marketers have realized that the sales funnel is one of their most useful tools to understand and control marketing. In this interview, Andy Paul, Author of Zero Time Selling makes the case for the importance of using the sales funnel as marketer's most fundamental tool in controlling marketing spending on promotions that work.
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn't, and with good reason, but the naysayers are out there. Huey says direct marketing is stronger than ever and is more accountable than most programs. Hear what he has to say and learn why direct is more direct and profitable than ever in this interview with SLMA Radio host Jim Obermayer.
A headshot starts way before the headshot. There is planning, prep and research to find the right studio to take it for you. What to wear, accessories, pose and more. The tips below assume you are not having to wear a uniform. Also, if you are appearing, speaking, etc. you'll want to provide an image as soon as you accept so that the intern doesn't do a Google search and end up with something outdated, embarrassing or not even you. I've done it several times for radio guests that don't seem to think they need to provide a headshot because it's RADIO.