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SLMA LIVE: Programs in the Business to Business Arena

Listen Live at 10am-1:30pm PST on Thursdays Sales Lead Management Association (SM)

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Show Lineup - all times are Pacific/GMT-8:

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NAME OF THE SHOW:

THUR 9:00 am   Gil Cargil Talks Sales
THUR 10:00 am podcast link slmalive SLMA Radio Show: Edgy Lead Gen Ideas for Marketing Managers
THUR 10:30 am podcast link slmalive SLMA Radio Show: Enlightened Sales Management Interviews
THUR 11:00 am  podcast link mspnow MSPNOW Brought to you by Continuum
THUR 11:30 am  podcast link leadspace radio LeadSpace Radio
THUR 12:00 pm   Talent Talk with Chris Dyer
THUR 1:00 pm   Branding Business with ReichesBaird
THUR 5:00 pm   SLMA Radio Replay: Edge ideas for Marketing Management

 

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Thur 11:00 am PST
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Thur 11:30
SLMA Radio a Program on the SLMALive Network

SLMA RADIO Broadcast by Sales Lead Management Association

Listen Live at 10am PST, Replay at 5pm on Thursdays Sales Lead Management Association (SM)

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This week's shows:
Why VOCUS is a serious challenger to Eloqua!
You Mon Tsang joins Jim Obermayer to discuss why Vocus is a serious challenge to Eloqua's positon in the marketing automation space.  When Obermayer approached Vocus about the interview, their response is that they take exception to our title as Vocus representatives feel that they, and not Eloqua, is the leader in the marketing automation space. We'll find out the scoop when we interview Mr. Tsang. After all, their site says that they have more than 16,000 annual subscription customers across a wide variety of industries that use Vocus software. 
 
#ROI Spotlight with Christine Crandell of New Business Strategies
Jim Obermayer interviews New Business Strategies' President, Christine Crandell for a discussion on ROI. New Business Strategies is a business strategy consulting firm focused on helping B2B technology companies build profitable, sustainable customer relationships. We help clients create larger and more predictable revenue pipelines by understanding the customer's lifecycle, expectations and decision-making process and aligning the organization with its customers.
 
Shows from the past month:
10:00 Is Marketing Automation Right for Every Company? Jim Obermayer will address these questions with Howard Sewell, President of Spear Marketing Group
Howard Sewell has opinions, driven by expertise And experience, that few have.    Jim Obermayer, SLMA Radio host will interview Howard and discuss the criteria for a company considering implementing a marketing automation system.  It isn't for everyone but everyone should know why7 or why not it makes sense for them.  You'll learn:
  • What are the key criteria that make a company an ideal candidate for marketing automation?
  • How should a company prepare to make sure they get the most from marketing automation?
  • Where do companies fall short with marketing automation?  What are the pitfalls to avoid?
  • Realistically, what are the necessary resources a company needs to be successful with marketing automation?
  • What's the best way to choose a marketing automation solution? What should companies look for?
Solving the Biggest Failure on the Web: Conversion Rate Optimization
Tim Ash, noted author and conversion rate champion, tackles a subject that is a catastrophic failure for  95% of the companies that publish a web site, which is almost everyone.  Or, everyone that counts.  What earthly good does it do to have 5,000 visitors a month and ten leads?  The host, Jim Obermayer interviews Ash and asks why companies go 99% there in building a web presence and leave off the 1% that will give them 90% of their success: website conversions that turn into sales leads.  This is a can't miss show. 

Why Pipeliner CRM could be the first serious challenger to SalesForce
In this fast-paced interview, VP of Marketing Eric Quanstrom makes the thoughtful, bold statement, that of all the CRM systems, only Pipleliner CRM is a serious challenger to SalesForce dominance in the CRM space.  Eric contents it is their entire entrepreneurial approach that will be welcomed by salespeople and copied by other CRM companies  as the future of CRM. 

ROI Moments with Patrick McClure of Connexia
His focus: How do we increase the performance to increase the output of sales organizations? To achieve that, 10 years ago, he started his own firm completely focused on accelerating sales performance and sales management. Jim asked, "How do you increase output?" since THAT is his primary statement of value that he will increase output. 
If I had a nickel - #B2C Google Local To Do List for Businesses and History:
Join +Stephan Hovnanian and Susan Finch as they have an enlightening important conversation with our featured expert, +Mike Blumenthal to talk about a website's local presence and what business owners need to know. We'll also get into some unravel issues that come up.

 

 

 

 

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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

Regards,

Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Director of SLMA Radio
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor

 

Sales Lead Management Association<sup>SM</sup> Member

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