There is a genuine excuse salespeople use that they spend so much time researching on the web, updating the CRM system, and linking on social media, in short doing everything management tells them to do, that they don't have time to sell. Ian Moyse tackles the subject with the insight of a recognized cloud expert.
During our annual sales lead management week, we interview Richard Brock, who many say is the founder of customer relationship management and consequently modern sales lead management. During this interview, his third time on the show, we tackle the difficult subject of why lead management continues to be a failure at so many companies. Why do they think that by just putting in a software product they will instantly increase sales? Get ready for a thumping from Richard and Jim Obermayer the host.
Host Jim Obermayer heard the MobiTen people, Leon Yeh and Lynda Corliss at a presentation during the Sales 2.0 conference hosted by Selling Power in Las Vegas in September. Their mobile application, Venta for the iPad, offers field salespeople intriguing technology, that helps sales people connect differently with clients, using something MobiTen calls Story Selling.
Getting visitors to your website isn't difficult, getting them to inquire is another issue. Too many companies struggle with how to turn website traffic into inquiries and then leads. 3,000 visitors a month and three leads won't get it, but few marketing managers know how to solve the problem. In this program, host Jim Obermayer interviews Janelle Johnson, Director of Demand Gen at ACT-On Software as she outlines how to turn visitors into leads.
From the Sales 2.0 Conference, SLMA Radio host interviews Richard Rosen of Rosen Convergence (the branding/direct/digital agency). Richard tells us his interpretation of Generation Z and their mantra of "I want to make a difference and I expect you to do the same."