How Customer Research influences Customer Experience - Molly Gilmore of Blue Genes Media

 How to get the Full Benefit Out of Your Customer Research Data

 Lee Silverman interviews Molly Gilmore of Blue Genes Media 

The New Reality: Bad Databases Make Companies Uncompetitive

Why It's Important

"The data revolution has finally hit a tipping point: bad, incomplete and  inaccurate  prospect and customer data equals sales, revenue, forecasting and marketing failure"

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The message that CRM is something a company can't live without is well-founded but accepted and ordinary.  About five years ago...

You'll Die if you Don't Listen to Customers

- Jennifer Holt and Cyndi Greenglass on WVU Marketing Communications Today Radio

"The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters."

How Data-Driven Marketing Infuses the Soul of Marketing

 This Podcast Answers:

Have we dehumanized marketing? We talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your have we dehumanized marketing?

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.  

  ABOUT THE GUEST – SUSAN EMERICK

Why Marketers Must Use Stories to Explain Data - Greenglass on SLMA Radio

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How to Turn Data and Analytics into a Compelling Story

We’ve all heard the phrase “a picture is worth 1,000 words.” It turns out that this is more than just an old saying. Research dating back to the 19th century has proven that our brains can grasp, process and retain pictures with much greater meaning than numbers or words alone.