Howard Sewell Shares Uncommon Mistakes in Lead Nurturing

Listen while you work

 In this program we interview Howard Sewell, president of Spear Marketing about the four common failures of lead nurturing.

Why it's Important

"Lead Nurturing, not to be confused with dumping all your available content on new prospects, has a certain finesse if done right, but it can lead to impatience, frustration and rejection by prospects if done poorly."