Four Must Have Tools Every B2B Marketing Department Needs - Opinion from Jeanne Hopkins

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Four Must Have Tools Every B2B Marketing Department Needs - Opinion from Jeanne Hopkins

May 11, 2021

Listen while you work:

We interview Jeanne Hopkins in this first of a series of debates with top marketers about the four must-have-tools every marketing department needs.

With the propagation of software programs, processes and web-based tools, marketing is no longer as simple and straight forward as it once was. If marketers are not careful they will burden themselves with layers of expensive new technology without first proving its worth in return on revenue. Right, we said revenue.

Hopkins discusses not just tools but the buy-in that is needed from senior management in order to plan and execute marketing programs that work.

Hopkins is the Senior Executive VP/CMO of Ipswich. The host is Jim Obermayer.

About our guest, Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch

Jeanne Hopkins joined Ipswitch in 2016 and leads the company’s worldwide marketing organization, focused on building a metrics-based powerhouse to fuel demand. Prior to Ipswitch, Jeanne held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services, and MEC Labs. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.

Jeanne is also a very accomplished writer, advisor and speaker. Jeanne co-authored “Go Mobile”, a top-selling mobile marketing book on Amazon.com. Jeanne also serves on the Advisory Boards of Bedrock Data, BrightInfo, and the Sales Lead Management Association, and as the Co-Chair of the MassTLC Sales and Marketing Group.

About Ipswitch

Today’s hard-working IT teams are relied upon to manage increasing complexity and deliver near-zero downtime. Ipswitch IT and network management software helps them succeed by enabling secure control of business transactions, applications and infrastructure. Ipswitch software is powerful, flexible and easy to try, buy and use. The company’s software helps teams shine by delivering 24/7 performance and security across cloud, virtual and network environments. For more information, please visit https://www.ipswitch.com/, or connect with us on LinkedIn and Twitter.