From Scott Brinker: 2016 Marketing Technology Landscape Supergraphic
Mar 30, 2021
Scott Brinker delivered his new 2016 Marketing Technology Landscape Supergraphic at the recent 2016 MarTech USA Conference. I am not going to clutter up this entry with my own opinions as I want you to click right here to read what Scott has to say about the explosion of technology in marketing.
He talks about the 3874 companies in the field (only 150 identified in 2011). He further gives us a breakdown of the number of solutions in 49 categories. He covers the top five categories by solution count:
- Sales Automation, Enablement & Intelligence (220)
- Social media Marketing and Monitoring (186)
- Display & Programmatic Advertising (180)
- Marketing automation & Campaign/Lead Management (161)
- Content Marketing (160)
"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative"
Note and attribution: I (Scott Brinker) expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful.
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