Phil Fernandez at DreamForce interviewed SLMA CEO James Obermayer about the future of sales lead management,
- How marketing and sales should work together to create revenue
- Why marketers are builders of wealth but few of them know it
- How to project the ROI for Lead Generation
- Marketing managers don’t know they can predict the future
- Half of all inquirers turn into a sales for someone within one year
- Marketing managers need to have quotas
- Sales lead management is more than CRM
- Marketing automation is taking marketing programs to a whole new level
- Marketing managers need to take their rightful place as revenue generators
- Articles on SLMA speak about the alignment of marketing and sales
- Marketing people are having to step-up and be responsible for marketing dollars spent
- Why one excuse is not as good as another if you don’t want to do something (prove ROI)
- How to join the Sales lead Management Association
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