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SLMA RADIO

SLMA RADIO Broadcast by Sales Lead Management Association

CURRENT week's show:
Your tweets welcome during the live show: #slmaradio
This week's shows:
10:00: First Chief Content Officer talks about ridiculously good content.
We love to read anything Ann Handley writes, now she shares how even we can write better. Ann shares secrets to great content in her latest book, Everybody Writes, Your Go-To Guide for Creating Ridiculously Good Content.

 

10:30: Reputation Management: It's more than reviews on Yelp!
Join Susan Finch as she interviews Brigitte Rubidoux Director of Marketing and Joe Ibanez, Director of Sales for Reputation Impression. They will be discussing:
~ What is reputation management? 
~ How do we control or respond to negative reviews? 
~ How can we prevent negative reviews - or at least cut them WAY back? 
~ Who is most likely to review your business and sully your reputation? 
~ Who can help you BUILD it up?
 
Shows from the past month:
10:00 Why smart marketers don't avoid the sales funnel, and dumb ones do!
By definition, the sales funnel appears to be the domain of the sales department, but in the past few years enlightened marketers have realized that the sales funnel is one of their most useful tools to understand and control marketing.  In this interview, Andy Paul, Author of Zero Time Selling makes the case for the importance of using the sales funnel as marketer's most fundamental tool in controlling marketing spending on promotions that work. 
10:30 Jenny Vance and her company LeadJen for an ROI Report
Not every company can truly articulate an ROI story.  Hear Jenny Vance, CEO from LeadJen nail down how LeadJen gives a return on Investment from her clients.
 
10:45 Stu Heinecke with a discussion of his new book: Big Fat Beautiful Head
Do you enjoy reading cartoons? You're not alone. 
Editorial readership surveys show they're almost always the best read and remembered part of magazines and newspapers. But how do the cartoonists do it? 

 

Is traditional direct marketing dead?
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead?  Of course, he says it isn't, and with good reason, but the naysayers are out there.  Huey says direct marketing is stronger than ever and is more accountable than most programs.  Hear what he has to say and learn why direct is more direct and profitable than ever in this interview with SLMA Radio host Jim Obermayer.
 
Time to get a REAL head shot and lose the selfies or outdated images: Helpful tips for men and women.
A headshot starts way before the headshot. There is planning, prep and research to find the right studio to take it for you. What to wear, accessories, pose and more. The tips below assume you are not having to wear a uniform. Also, if you are appearing, speaking, etc. you'll want to provide an image as soon as you accept so that the intern doesn't do a Google search and end up with something outdated, embarrassing or not even you. I've done it several times for radio guests that don't seem to think they need to provide a headshot because it's RADIO.

 

 
 
Congratulations to the 2011 winners

SPONSOR SPOTLIGHT

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Marketo is an SLMA Sponsor

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SalesFusion is an SLMA Sponsor

View the List of Winners

 

@SalesLdMgmtAssn:

SLMA Group on linkedin.com


The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

 

Welcome to the Sales Lead Management AssociationSM where Marketing Automation is one of our main focuses.

What is marketing Automation? If you are wondering if you are in the right place, here's the definition of Marketing Automation as defined by one of our sponsors, Eloqua:

Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviors. Good demand generation and lead management processes require marketers to respond individually to each prospect in the buying process. However, truly understanding and responding relevantly to buyer interest cannot be done manually. Many companies hire a marketing agency to help them with direct markging, mail marketing, international marketing and email marketing. If you hire a professional direct marketing agency, you want to check out what they specialize in before you sign any type of long-term agreement. Read the rest here >> 

Member Benefit - articles below are for our members. Remember, membership is free. members must login to view these articles:
MEMBERS ONLY ARTICLES ON THE TOPIC OF Marketing Automation:
(PDF) A Marekting Automation Guide to Sales & Marketing Alignment By Active Conversion
SLMA RecommendedLeveraging Marketing Automation for Better Measurement By Jim Lenskold

Symptoms-Structure-Software-Solutions - by Glen S. Petersen

SLMA Recommended(PDF) 2011 B2B Marketing Automation Vendor Selection Report - Published by: Raab Associates, Inc., Courtesy of Neolane

SLMA Recommended(PDF) Lessons Digital – Trenches in the Sales 2.0/Marketing Automation - by Debbie Qaqish, Chief Revenue Officer & Principal Partner of The Pedowitz Group

(PDF) Building Use Cases for Implementing…in the Inquiry Generation Category - by Debbie Qaqish, Chief Revenue Officer & Principal Partner of The Pedowitz Group

SLMA RecommendedMajor Trends Pushing Marketing Automation Software-by Lauren Carlson, CRM Analyist at Software Advice

(PDF) Taming the Digital Herd-by John Foley

Using an Enterprise Marketing Automation Software System Increases Profitability-by Kristin Hambelton, Neolane

(PDF) Beyond Lead Flow: ENABLING SALES THROUGH MARKETING AUTOMATION-Submitted by Steve Woods for Eloqua

(PDF) Assessing Lead Source Effectiveness - Sales Benchmark Index
Truly Engaging: The New Era of Marketing -by Will Schnabel, Vice President and General Manager of International Markets, Silverpop
(PDF) Automating Demand Generation: The Power of "Factory Thinking" in Sales and Marketing How leading companies are using management techniques, traditionally applied to manufacturing, to optimize and accelerate the demand generation process. - Submitted by Steve Woods for Eloqua

(PDF) The Business Case for Integrated Demand Generation How B2B Marketers Deliver Measurable Results - Elevating Their Companies and Their Careers - Submitted by Steve Woods for Eloqua

 

 

View the full list of resources here >>

Some companies may confuse their need for guerilla marketing versus the need for affiliate marketing, b2b marketing and digital marketing. They are not always interchangable, and actually, rarely are. But, they can all be necessary to achieve your oald for lead generation and a successful mail marketing or direct mail marketing campaign. You should truly explore some of the experts in this field and their reputations. Talk to their clients, find out from their competitors the best questions to ask to help you narrow down your resources and potential marketing agency. If you're going to invest, you want to spend the extra time BEFORE you come up with your plan. It's costlier to do it after the fact as you are facing a big, "DUOH!".


 

Marketing Automation Articles from the SLMA Blog:

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Marketing Automation Headlines from our Membership and Around the Globe:

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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

Regards,

Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Producer, SLMA Radio
Bill Goldsmith Director of Video Production
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor
Paul McCord Book Reviews

 

Sales Lead Management Association<sup>SM</sup> Member

Direct Marketing Association of Northern California

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