Host Jim Obermayer interviews Aaron Ross, best-selling author of Predictable Revenue. Ross reaches back into his experience at SalesForce.com to share a method he has created to allow any company to create predictable revenue.
Shows from the past month:
Interviews from Tech Marketing 360. Highlight: Socedo
SLMARadio host Jim Obermayer visited Tech Marketing 360 at the Ritz-Carlton Hotel in Laguna Niguel, CA on Feb 19th. He interviewed Gayle Wolski , the General Manager of Tech Marketing 360, plus an in depth interview with Aseem Badshah, and Kevin Yu, founders of Socedo a very unique lead generation company.
Why sales pitches and social media don't mix!
SLMA Host Jim Obermayer interviews Marge Bieler, CEO of RareAgent, as they tackle the subject of "Why sales pitches and social media don't mix!." We're led to believe that everyone loves social media, every company needs social media, and many people use social media, but are they using it the right way?
CMO Salaries and Integrated Marketing Summit Review
Host Jim Obermayer discusses with Paul Roberts of OC Talk Radio, about the compensation programs for CMOs. Plus as a bonus, Obermayer brings interviews from the Integrated Market Summit Conference (January 30-31st in San Diego).
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
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Welcome to the Sales Lead Management AssociationSM where Marketing Automation is one of our main focuses.
What is marketing Automation? If you are wondering if you are in the right place, here's the definition of Marketing Automation as defined by one of our sponsors, Eloqua:
Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviors. Good demand generation and lead management processes require marketers to respond individually to each prospect in the buying process. However, truly understanding and responding relevantly to buyer interest cannot be done manually. Many companies hire a marketing agency to help them with direct markging, mail marketing, international marketing and email marketing. If you hire a professional direct marketing agency, you want to check out what they specialize in before you sign any type of long-term agreement. Read the rest here >>
Member Benefit - articles below are for our members. Remember, membership is free. members must login to view these articles:
MEMBERS ONLY ARTICLES ON THE TOPIC OF Marketing Automation:
Some companies may confuse their need for guerilla marketing versus the need for affiliate marketing, b2b marketing and digital marketing. They are not always interchangable, and actually, rarely are. But, they can all be necessary to achieve your oald for lead generation and a successful mail marketing or direct mail marketing campaign. You should truly explore some of the experts in this field and their reputations. Talk to their clients, find out from their competitors the best questions to ask to help you narrow down your resources and potential marketing agency. If you're going to invest, you want to spend the extra time BEFORE you come up with your plan. It's costlier to do it after the fact as you are facing a big, "DUOH!".
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The sample "Resources" tab is the heart of the site with
2-3 new articles added each week. Once you join you'll have access to all articles posted for our members.