Managing sales leads has always gotten its biggest visibility for those organizations that have direct sales forces. But there are advocates that say that managing leads for the independent channel can be just as fruitful and in many cases more so. In this interview Jim LaBelle of LeadTrack software shares why the right software and the right management of leads for the independent channel can be tremendously productive. The host for this program is Jim Obermayer.
So you made a video show or tip or guide, but you want to turn it into a podcast. You can do that as a video – depending on your hosting account set up for your podcast station, or you can convert it to audio.
Outsourcing of sales, not just sales lead qualification is growing, so say many of the people SLMA Radio Host Jim Obermayer knows and interviews. In this SLMA Radio Interview with Jeffery Feuer, president of the Customer Solutions Group, the two of them tackle the subject of how outsourcing can increase sales in 90-120 days.
It depends on what report you read, but we know that CRM or sales automation installations are fraught with frustration and failure. It isn't unusual that companies go through 2-3 CRM companies until they has a system that works for everyone. In this interview, host Jim Obermayer, asks Joe Scioscia, VP of Sales at VAI how to avoid common CRM installation failures. Joe Scioscia is a top flight expert on the subject and in 25 minutes he will guide us out of the corn patch maze known as CRM Implementation.
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Welcome to the Sales Lead Management AssociationSM where Marketing Automation is one of our main focuses.
What is marketing Automation? If you are wondering if you are in the right place, here's the definition of Marketing Automation as defined by one of our sponsors, Eloqua:
Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviors. Good demand generation and lead management processes require marketers to respond individually to each prospect in the buying process. However, truly understanding and responding relevantly to buyer interest cannot be done manually. Many companies hire a marketing agency to help them with direct markging, mail marketing, international marketing and email marketing. If you hire a professional direct marketing agency, you want to check out what they specialize in before you sign any type of long-term agreement. Read the rest here >>
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Some companies may confuse their need for guerilla marketing versus the need for affiliate marketing, b2b marketing and digital marketing. They are not always interchangable, and actually, rarely are. But, they can all be necessary to achieve your oald for lead generation and a successful mail marketing or direct mail marketing campaign. You should truly explore some of the experts in this field and their reputations. Talk to their clients, find out from their competitors the best questions to ask to help you narrow down your resources and potential marketing agency. If you're going to invest, you want to spend the extra time BEFORE you come up with your plan. It's costlier to do it after the fact as you are facing a big, "DUOH!".
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