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Media Contact:  Sue Campanale
714-637-6989
scampanale@salesleadmgmtassn.com
www.salesleadmgmtassn.com

Sales Lead Management Association Declares October 14-20, 2012 to be Sales Lead Management Week

Association Encourages Industry to "Measure what you manage"

LOS ANGELES, CA - - April 24, 2012- - James W. Obermayer, executive director of the Sales Lead Management Association (SLMA), today designated the week of October 14 - 20, 2012 as the fifth annual Sales Lead Management Week.  Obermayer stated "Businesses that manage sales leads sell more than those who don't, or those who do it poorly. Sales Lead Management Week is a fundamental acknowledgment of how aggressive, successful businesses measure marketing spending, which typically ranges between 2-20% of annual company revenue in most B2B and B2C companies."

SLMA Challenges Corporations
Ron Goodman, SLMA’s VP of business development, said, “Traditionally, this has been a week for software and service companies to provide webinars, seminars, podcasts, speeches and blog entries on the importance of lead follow-up and lead generation ROI reporting.  This year SLMA will host a webinar series to spotlight best practices.”

Support for Sales Lead Management Week
"At SiriusDecisions, we believe that a lead management program is key to sales and marketing alignment. By shining a bright spotlight on the topic, the SLMA is helping sales and marketing leaders focus on how they can improve top line revenue growth, " said Steve Gershik, vice president of marketing for SiriusDecisions.

Shawn Elledge, founder and CEO of DemandCon added, "We are big fans of SLMA and are pleased to announce our support of the Sales Lead Management Week. I don't know of two organizations that are more dedicated to the continued education of sales and marketing professionals than SLMA and DemandCon. If your organization provides a considered purchase, in either BtoB or BtoC, and you have an extended sales cycle, this week-long program is a great place to gather information designed to help you accelerate your sales funnel."

About the Sales Lead Management Association 
Founded in 2007, SLMA serves members of the worldwide sales lead management community. The association has a diversified business model with revenues coming from sponsors, display advertising, Software Reviews, SLMA Radio, sponsored webinars, newsletter advertising, Industry Leader links, a speakers' directory, case studies, a blog, etc. Membership is free.

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Media Contact: Sue Campanale
714-637-6989
scampanale@salesleadmgmtassn.com
www.salesleadmanagementweek.com