Welcome to the Sales Lead Management Association^SM where CRM is one of our main focuses.

What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.

Member Benefit - articles below are for our members. Remember, membership is free.

►	(PDF) Sales Force Optimization: A Self Assessment - by Glen Peterson Competitive Performance
►	Lessons Learned from the Trenches: The 4 Biggest Challenges to a Successful Customer Relationship Management (CRM) Software Implementation - by Mark Freeman The Velos Group
►	CRM - "One Size" Fits No One. - by Kevin Buckley, Salesnet.com
►	Improving Sales Effectiveness- by Kevin Buckley, Salesnet.com
►	Sales Force Automation - by Gilber E. Cargill Cargill Consulting Group, Inc
►	Implementing a Successful Solution Selling System - by Phil Nasser, President, Sales Productivity Institute
►	Create a Communications Powerhouse with your Sales Force Automation/Customer Relationship Software - The Velos Group
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories
►	From Poor to Perfect: 6 Steps to Launching a New CRM Application - by Patrick R. Cahill, Wellesley Hills Group
►	If your company is so unique, why is your Sales Force Automation software still "One size fits all?"- By Mark Friedman, Partner, Cerius Consulting Group
►	(PDF)Increasing SFA/CRM Software Adoption Among Your Sales Force - The Velos Group
►	(PDF) Sales Software - How To Determine If It's Pushing You Forward Or Holding You Back- by Patrick Cahill: Senior Associate, Wellesley Hills Group
►	(PDF)So, You're a Small Company and Don't Think Sales Lead Management and Sales Force Automation is for you? - by The Velos Group

View the full list of resources here >>

CRM Articles from the SLMA Blog:

Customer Relationship Management (CRM) Headlines from our Membership and Around the Globe:

Sales Lead Management Association^SM Membership is Free!

The Sales Lead Management Association^SM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

• Want to learn more about sales lead management?  The sample "Resources" tab is the heart of the site with 2-3 new articles added each week.  Once you join you'll have access to all articles posted for our members.
• Need advice? Go to "Ask the Sales Lead Management Experts" to e-mail our industry experts with your questions.
• Want to contact someone on the Sales Lead Management Association Advisory Board? Go to the "About Us" section. 
• There is a Book Store, (with a discount for members),  and Book Reviews.
• The monthly Sales Lead Management Newsletter has in-depth articles from our contributors and the Sales Lead Management Association^SM Blog has interesting entries from guest bloggers.

Regards,

Sales Lead Management Association^SM