From the Sales 2.0 Conference, SLMA Radio host interviews Richard Rosen of Rosen Convergence (the branding/direct/digital agency). Richard tells us his interpretation of Generation Z and their mantra of "I want to make a difference and I expect you to do the same."
We love to read anything Ann Handley writes, now she shares how even we can write better. Ann shares secrets to great content in her latest book, Everybody Writes, Your Go-To Guide for Creating Ridiculously Good Content.
Join Susan Finch as she interviews Brigitte Rubidoux Director of Marketing and Joe Ibanez, Director of Sales for Reputation Impression. They will be discussing:
~ What is reputation management?
~ How do we control or respond to negative reviews?
~ How can we prevent negative reviews - or at least cut them WAY back?
~ Who is most likely to review your business and sully your reputation?
~ Who can help you BUILD it up?
By definition, the sales funnel appears to be the domain of the sales department, but in the past few years enlightened marketers have realized that the sales funnel is one of their most useful tools to understand and control marketing. In this interview, Andy Paul, Author of Zero Time Selling makes the case for the importance of using the sales funnel as marketer's most fundamental tool in controlling marketing spending on promotions that work.
Do you enjoy reading cartoons? You're not alone.
Editorial readership surveys show they're almost always the best read and remembered part of magazines and newspapers. But how do the cartoonists do it?
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link
and you will be connected to Sales Lead Management Group. Follow the instructions.
Welcome to the Sales Lead Management AssociationSM where CRM is one of our main focuses.
What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories
Want to learn more about sales lead management?
The sample "Resources" tab is the heart of the site with
2-3 new articles added each week. Once you join you'll have access to all articles posted for our members.