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SLMA RADIO

SLMA RADIO Broadcast by Sales Lead Management Association

CURRENT week's show:
Your tweets welcome during the live show: #slmaradio
 
This week's shows:
Why Powerful Persuasive Sales Presentations Make a Difference
Long term success, Patricia Fripp says, doesn't depend on how smart you are, but how well you speak." Obermayer the SLMA Radio host said, "As a sales manager I knew that I can control and teach a lot of things but every time a salesperson opens their mouth, there is no telling what will come out. Marketing people are worse because they generally don't speak for a living." In this interview, the preeminent speaking coach tells it like it is and will convince you why a speech coach is just good business.
 
Shows from the past month:
Is selling in a cloud-world better or worse for salespeople?
There is a genuine excuse salespeople use that they spend so much time researching on the web, updating the CRM system, and linking on social media, in short doing everything management tells them to do, that they don't have time to sell. Ian Moyse tackles the subject with the insight of a recognized cloud expert.

 

Why is Lead Management a failure for so many?
During our annual sales lead management week, we interview Richard Brock, who many say is the founder of customer relationship management and consequently modern sales lead management. During this interview, his third time on the show, we tackle the difficult subject of why lead management continues to be a failure at so many companies. Why do they think that by just putting in a software product they will instantly increase sales? Get ready for a thumping from Richard and Jim Obermayer the host. 

Why storytelling is the best way to connect with clients.
Host Jim Obermayer heard the MobiTen people, Leon Yeh and Lynda Corliss at a presentation during the Sales 2.0 conference hosted by Selling Power in Las Vegas in September. Their mobile application, Venta for the iPad, offers field salespeople intriguing technology, that helps sales people connect differently with clients, using something MobiTen calls Story Selling.

How to turn website visitors into leads!
Getting visitors to your website isn't difficult, getting them to inquire is another issue.  Too many companies struggle with how to turn website traffic into inquiries and then leads. 3,000 visitors a month and three leads won't get it, but few marketing managers know how to solve the problem.   In this program, host Jim Obermayer interviews Janelle Johnson, Director of Demand Gen at ACT-On Software as she outlines how to turn visitors into leads.

Pinterest and your B2B services business: Group boards and RSS feeds
THIS is the "hidden treasures you pay marketers BIG bucks to do for you" show. Visuals matter on Pinterest more than any other social media platform, so make sure that you are not wasting your good content with a horrible stock image.  Efficiency and consistency with Pinterest will increase your visibility and will help create a foundation of trust with your followers. 

 

 

 

 

SPONSOR SPOTLIGHT

VanillaSoft is an SLMA Sponsor

Marketo is an SLMA Sponsor

HubSpot is an SLMA Sponsor

SalesFusion is an SLMA Sponsor

 

View the List of Winners

 

@SalesLdMgmtAssn:
Congratulations to the 2011 winners

SLMA Group on linkedin.com


The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

 

Welcome to the Sales Lead Management AssociationSM where CRM is one of our main focuses.

What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.

Member Benefit - articles below are for our members. Remember, membership is free.
MEMBERS ONLY ARTICLES ON THE TOPIC OF CRM:
(PDF) Sales Force Optimization: A Self Assessment - by Glen Peterson Competitive Performance
Lessons Learned from the Trenches: The 4 Biggest Challenges to a Successful Customer Relationship Management (CRM) Software Implementation - by Mark Freeman The Velos Group
SLMA Recommended CRM - "One Size" Fits No One. - by Kevin Buckley, Salesnet.com
Improving Sales Effectiveness- by Kevin Buckley, Salesnet.com
Sales Force Automation - by Gilber E. Cargill Cargill Consulting Group, Inc  
Implementing a Successful Solution Selling System - by Phil Nasser, President, Sales Productivity Institute
Create a Communications Powerhouse with your Sales Force Automation/Customer Relationship Software - The Velos Group
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories

SLMA Recommended From Poor to Perfect: 6 Steps to Launching a New CRM Application - by Patrick R. Cahill, Wellesley Hills Group

If your company is so unique, why is your Sales Force Automation software still "One size fits all?"- By Mark Friedman, Partner, Cerius Consulting Group
(PDF)Increasing SFA/CRM Software Adoption Among Your Sales Force - The Velos Group
SLMA Recommended (PDF) Sales Software - How To Determine If It's Pushing You Forward Or Holding You Back- by Patrick Cahill: Senior Associate, Wellesley Hills Group
(PDF)So, You're a Small Company and Don't Think Sales Lead Management and Sales Force Automation is for you? - by The Velos Group

 

View the full list of resources here >>

 

CRM Articles from the SLMA Blog:

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Customer Relationship Management (CRM) Headlines from our Membership and Around the Globe:

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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

Regards,

Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Producer, SLMA Radio
Bill Goldsmith Director of Video Production
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor
Paul McCord Book Reviews

 

Sales Lead Management Association<sup>SM</sup> Member

Free trial of VanillaSoft lead Management Software for Inside Sales Teams

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