Long term success, Patricia Fripp says, doesn't depend on how smart you are, but how well you speak." Obermayer the SLMA Radio host said, "As a sales manager I knew that I can control and teach a lot of things but every time a salesperson opens their mouth, there is no telling what will come out. Marketing people are worse because they generally don't speak for a living." In this interview, the preeminent speaking coach tells it like it is and will convince you why a speech coach is just good business.
There is a genuine excuse salespeople use that they spend so much time researching on the web, updating the CRM system, and linking on social media, in short doing everything management tells them to do, that they don't have time to sell. Ian Moyse tackles the subject with the insight of a recognized cloud expert.
During our annual sales lead management week, we interview Richard Brock, who many say is the founder of customer relationship management and consequently modern sales lead management. During this interview, his third time on the show, we tackle the difficult subject of why lead management continues to be a failure at so many companies. Why do they think that by just putting in a software product they will instantly increase sales? Get ready for a thumping from Richard and Jim Obermayer the host.
Host Jim Obermayer heard the MobiTen people, Leon Yeh and Lynda Corliss at a presentation during the Sales 2.0 conference hosted by Selling Power in Las Vegas in September. Their mobile application, Venta for the iPad, offers field salespeople intriguing technology, that helps sales people connect differently with clients, using something MobiTen calls Story Selling.
Getting visitors to your website isn't difficult, getting them to inquire is another issue. Too many companies struggle with how to turn website traffic into inquiries and then leads. 3,000 visitors a month and three leads won't get it, but few marketing managers know how to solve the problem. In this program, host Jim Obermayer interviews Janelle Johnson, Director of Demand Gen at ACT-On Software as she outlines how to turn visitors into leads.
THIS is the "hidden treasures you pay marketers BIG bucks to do for you" show. Visuals matter on Pinterest more than any other social media platform, so make sure that you are not wasting your good content with a horrible stock image. Efficiency and consistency with Pinterest will increase your visibility and will help create a foundation of trust with your followers.
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Welcome to the Sales Lead Management AssociationSM where CRM is one of our main focuses.
What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories
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