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SLMA RADIO

SLMA RADIO Broadcast by Sales Lead Management Association

CURRENT week's show:
Your tweets welcome during the live show: #slmaradio
 
This week's show:
How to get an accurate database without getting ripped off.
SLMA Radio Host Jim Obermayer interviews the father of modern database marketing, Vin Gupta. The interview ranges from how modern database marketing came about to exactly how to avoid getting ripped off by supposed database suppliers. Vin has never strayed far from his roots as a marketer.
Sales Managers Suck at Taking Responsibility
The premise is that millions of dollars are spend on lead generation and 75-90% of all inquiries are not followed-up. This means 75-90% of the marketing dollars are wasted and there are huge opportunity loses when sales fails to talk to potential buyers.  SLMA Radio Host Jim Obermayer interviews Nick Hedges, CEO of Velocify.

 

Shows from the past month:
Why an Integrated Marketing Strategy is More Important Now Than Ever
This week's guest was Shelly Kramer of V3 Integrated Marketing. This show is NECESSARY for any company that has a marketing and sales team, does advertising, is on social media and attends conferences or any combination of the above. Do not miss this priceless list of recommendations, ideas and strategies covered by Shelly with SLMARadio co-host, Susan Finch
Watch this episode | Download this episode (right click and save)

 

How to take lead generation the in-house and achieve measurable results
Host Jim Obermayer will Interview Jenny Vance, co-founder and president of LeadJen and tackle subjects such as:
  • Why do internal lead generation staffs so often fail?
  • What kind of process needs to be in place to improve the outcomes of lead generation?
Listen to this episode | Download this episode (right click and save)

 

Is branding dead in a digital world?
SLMA Radio host Jim Obermayer interviews Bart Young of the Young Company, which has roots as the oldest agency in the LA area. The interview will focus on the role of branding in a digital world. While the Young Company offers the full array of digital services, branding is part of its services as it has been for over sixty years. Bart gives us his opinion as he defends branding as an important task for every client.
Listen to this episode | Download this episode (right click and save)

 

Crisis Communications: Flight or Fight plan with Linda Zimmer
SLMA Radio Co-Host, Susan Finch tackles this critical topic: A crisis communications plan is critical for all businesses. When you are in crisis is too late. Join me as we hear from Marketing Communications Expert, +Linda Zimmer . Linda is person to follow, know and learn from. 
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SPONSOR SPOTLIGHT

VanillaSoft is an SLMA Sponsor

Marketo is an SLMA Sponsor

HubSpot is an SLMA Sponsor

SalesFusion is an SLMA Sponsor

 

View the List of Winners

 

@SalesLdMgmtAssn:
Congratulations to the 2011 winners

SLMA Group on linkedin.com


The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

 

Welcome to the Sales Lead Management AssociationSM where CRM is one of our main focuses.

What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.

Member Benefit - articles below are for our members. Remember, membership is free.
MEMBERS ONLY ARTICLES ON THE TOPIC OF CRM:
(PDF) Sales Force Optimization: A Self Assessment - by Glen Peterson Competitive Performance
Lessons Learned from the Trenches: The 4 Biggest Challenges to a Successful Customer Relationship Management (CRM) Software Implementation - by Mark Freeman The Velos Group
SLMA Recommended CRM - "One Size" Fits No One. - by Kevin Buckley, Salesnet.com
Improving Sales Effectiveness- by Kevin Buckley, Salesnet.com
Sales Force Automation - by Gilber E. Cargill Cargill Consulting Group, Inc  
Implementing a Successful Solution Selling System - by Phil Nasser, President, Sales Productivity Institute
Create a Communications Powerhouse with your Sales Force Automation/Customer Relationship Software - The Velos Group
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories

SLMA Recommended From Poor to Perfect: 6 Steps to Launching a New CRM Application - by Patrick R. Cahill, Wellesley Hills Group

If your company is so unique, why is your Sales Force Automation software still "One size fits all?"- By Mark Friedman, Partner, Cerius Consulting Group
(PDF)Increasing SFA/CRM Software Adoption Among Your Sales Force - The Velos Group
SLMA Recommended (PDF) Sales Software - How To Determine If It's Pushing You Forward Or Holding You Back- by Patrick Cahill: Senior Associate, Wellesley Hills Group
(PDF)So, You're a Small Company and Don't Think Sales Lead Management and Sales Force Automation is for you? - by The Velos Group

 

View the full list of resources here >>

 

CRM Articles from the SLMA Blog:

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Customer Relationship Management (CRM) Headlines from our Membership and Around the Globe:

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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

Regards,

Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Producer, SLMA Radio
Bill Goldsmith Director of Video Production
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor
Paul McCord Book Reviews

 

Sales Lead Management Association<sup>SM</sup> Member

Free trial of VanillaSoft lead Management Software for Inside Sales Teams

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