John Golden, author of Social UpheavalHow to Win @ Social Selling, former CEO and president of Huthwaite, and currently president of Focused Revenue Results, will be interview by SLMA Radio host Jim Obermayer to discuss his latest work Social Upheaval.
Shows from the past month:
If I had a nickel - Webmaster Transitions: Pleading Ignorance Doesn't Fly
This is the first in a series with SLMA Director, Susan Finch along with her cohost, Stephan Hovnanian It used to be that you would have "the guy" and he would hold the keys. Uh, BAD IDEA. It's YOUR presence, YOUR domain, YOUR email, YOUR BRAND. Learn from them and their featured guest, Ma'Anna Stephenson about preparing, and what you should know. There is even a gift at the end.
The Barriers Salespeople Face in Following-Up Sales Leads
Richards Brock is interviewed by SLMA Radio host Jim Obermayer as they discuss the increasing difficulty of salespeople being able to have meaningful discussions with inquirers. Are salespeople marginalized as the buyer becomes easily educated about products without the benefits of a salesperson? How does the salesperson stay germane in a game where the buyer is often evasive and dishonest about their intent?
10 steps to optimize your b2b email marketing database
Host Jim Obermayer interviews Frank Jamieson, president of Applied DM Research. Databases have always been important, but in this interview, Frank discusses the ten steps that marketers can use to optimize their email marketing databases. Remember, the database is 40-60% of an email blasts success. Optimize your database and watch the return climb 40-60%.
REPLAY: In This 25 minute discussion, Jim Obermayer gets Velocify CEO Nick Hedges opinion as to why sales lead follow-up is so dismal, and why sales manager's appear to not take responsibility in making it happen.
Host Jim Obermayer discusses with Tony Tissot, director of Marketing at eTrigue, how to extract the most qualified prospects from the masses of inquiries that most companies create. When salespeople are surveyed they always say, " I want more leads." Three months later they say, "You misunderstood me, I want more qualified leads." Tony is going to share how this is done.
SLMA Radio host Jim Obermayer chats Justin Shriber, VP of Products of C9, the predicative analytics company. It really comes down to a twist to that well-known saying "What you don't know can hurt you."
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@SalesLdMgmtAssn:
SLMA Group on linkedin.com
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link
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Welcome to the Sales Lead Management AssociationSM where CRM is one of our main focuses.
What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.
Member Benefit - articles below are for our members. Remember, membership is free.
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories
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2-3 new articles added each week. Once you join you'll have access to all articles posted for our members.
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CRM - "One Size" Fits No One.
ActOn Software
Applied DM Research, Inc.
CartoonLink, Inc.
ClickPoint Software
eti Sales Support
Event Technologies
The Hill Group
ITN International
Invenio Solutions
InterlinkOne
LeadLife
New Business Strategies
The Pedowitz Group
PointClear, LLC
Sales Benchmark Index
SalesFUSION
Sales Leakage Consulting
Sandler Training
Validar Inc.
The Vanella Group
VanillaSoft
Velocify
The Velos Group, Inc.
Vorsight