Sales Leakage is defined as preventable breakdowns and points of friction that contribute to unnecessary sales losses. Sales Leakage includes the many "leaks" which hurt sales productivity, reduce marketing effectiveness and waste the three most valuable resources a company has: time, money, and people.

In some cases Obermayer has performed Sales Lead Management Audits to ensure that sales inquiries are being properly managed. It is not unusual for Obermayer to find thousands of inquiries that are lost and not accounted for or followed up plus breakdowns in the CRM lead management processes.

Obermayer has been called upon to perform Sales Leakage analysis and related services for companies in the following fields:

In addition, Obermayer has helped companies create Sales Lead Generation Plans (also known as tactical marketing plans) in a workshop environment in only three days.

Prior to founding Sales Leakage Consulting, Inc., Obermayer served in various corporate positions as VP of Sales and Marketing, VP and Operations Manager, Director of Marketing, and Marketing Communications Manager. 

In 2007 Obermayer founded the Sales Lead Management Association, a virtual association with the primary mission of helping companies become more successful in the critical business process of  Managing Sales Leads. Everyone can become a member by registering and gaining access to the content on the site.

When you join, there will be no meetings or dues, only access to information and to a panel of experts who can help you solve difficult Sales Lead Management issues you are facing. The SLMA will provide best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return.  Combined with helping companies develop best-in-class Sales Lead Management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.   

About Sales Leakage Consulting

James W. Obermayer is a principal in Sales Leakage Consulting, Inc, an Orange County, California based sales and marketing strategy consulting firm and a principal of Cerius Consulting. He specializes in helping small to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. 

Jim has served as Vice President, Worldwide Sales at an enterprise software company (Stac) an internet services company (Internet Products), Senior Vice President for two industry-leading inquiry management firms (IHS and AdTrack Corporation), and Vice President of Marketing for a medical device manufacturer (Brentwood Medical Products). He has also been Vice President of Sales and Marketing for a direct marketing agency (Kern Direct).   

In addition, Obermayer is the author of "Managing Sales Leads, Turning Cold Prospects into Hot Customers" and "Sales & Marketing 365".  He is also co-author of "Managing Sales Leads, How to Turn Every Prospect into a Customer" (over 12,500 copies sold).  In addition, he has written more than 80 articles on sales and marketing management. He is a frequent speaker at conferences and training seminars for such organizations as the Direct Marketing Association and the American Marketing Association to corporate sales meetings.  

A detailed biography is available upon request. Call Susan Campanale: (714) 998 1737 or email [email protected]