SLMA Radio Interviewed Nick Hedges, CEO of Leads360 and Nick discussed the Lead Industry Report which was released in mid-March. Get a copy of the report here.
First a little about Mr. Hedges.
Nick is President & CEO of Leads360 and a 15 year veteran of the Internet and Software as a Service industries. He joined Leads360 in 2008 as SVP of Business Development and has since held various responsibilities at the company including Head of Sales and Chief Revenue Officer.
Nick has been on SLMA Radio before but this year he came to discuss the Lead Industry Report of 2012.
Hear Nick talk about the B2C consumer lead management and lead generation industry.
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The 26 Page Lead Industry Report covers:
1. Mortgage Lead Market Review, expectations and Lead Provider awards. This includes qualification and conversion Rate Awards.
2. Insurance Lead Market Review, Expectations and Lead Provider Awards. This includes qualification and conversion Rate Awards.
3. Education Lead Marketing Review, expectations and Lead Provider Awards. This includes qualification and conversion Rate Awards.
Leads360 is the custodian of an immense amount of outcome data from thousands of lead sources across even more lead buyers. The company likes to think of this report as a helpful, data-rich, point of departure for discussion about what is happening in the B2C lead industry.
During both the analysis of over 20 million leads and their outcomes across approximately 1,500 lead buyer databases and through conducting almost 90 surveys and in-depth interviews with lead buyers and sellers, the company found good reasons for both optimism and pessimism in the lead industry based on what occurred in 2011.
While the report findings vary widely from industry to industry, data confirms consumers focus on line when it comes to finding products and services they consume. The lead industry is a beneficiary of and catalyst for this trend; yet, it struggles to regulate itself in a highly effective manner.
Leads360 noted a decline in lead quality in several of the industry verticals that it covered and a trend towards an increasing percentage of leads being self-generated by many of its larger customers.
Leads360 said that this is a fairly benign trend with lead providers interviewed highlighting aggressive and proactive steps to monitor the quality of organically generated leads. While 2011 was a tough year from a regulatory perspective in both Mortgage and Education, there is less on the horizon that would negatively impact the businesses of lead buyers in 2012 and beyond.
About Leads360
Leads360 is the market-leading consumer sales platform, that delivers smarter, more efficient sales processes and increased conversion rates for companies that sell to consumers. With unmatched expertise, drawn from managing over 40 million prospects for more than 10,000 clients, Leads360 is the platform of choice for the largest and most successful consumer-focused sales organizations. Last year Leads360 processed 25 Million leads a lead for its 1100+ clients.
Leads360 is a sponsor of the Sales Lead Management Association.
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Posted by: Lead management | 04/14/2012 at 02:13 AM