The Value of Aligning Sales and Marketing
DemandGen Radio host David Lewis is joined by Kate Federhar, Manager of Marketing Operations at CenturyLink and 2016 Marketo Revvie winner for her leadership and orchestration of a massive marketing automation migration to two instances Marketo with over 5 Million contact records and thousands of assets and programs.
Topics discussed include:
- Sales Alignment: Why alignment is vital and why it’s critical for success
- Kate’s Techniques for winning over sales and becoming a true business partner
- Enablement or Alignment? The difference between sales alignment and enablement
- How sales enablement tools at CenturyLink are being used like Marketo Sales Insight
DemandGenRadio: The pulse on modern marketing methods & technologies.
DemandGen Radio Hosted by author David Lewis and founder and CEO of DemandGen International, Inc. Lewis authored the #1 book on Lead Management, “Manufacturing Demand.” Tune in as twice a month DemandGen Radio brings you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high performance marketing.
DemandGenRadio is one of many streaming live internet radio programs on the Funnel Radio Channel that play sequentially on Thursday mornings. The Funnel Radio Channel is seeking radio personalities and talk show hosts for their specific area of expertise. Talk radio personalities often discuss products, technology and management from a particular point of view. Contact James Obermayer, Publisher and President of the Funnel Media Group LLC.
