This SLMARadio.today program with author and radio host David Lewis discusses how sales lead nurturing, in many forms, helps the prospect in the purchase process in what is the snack sized world we live in. It also helps the salesperson in their seemingly hopeless lack of sales lead followup.
Why It's Important:
"Because we live in a snack sized world, says David Lewis,
sales lead nurturing is important."
Sales Lead Management Association
On SLMARadio.Today DemandGen founder and CEO David Lewis discussed why lead nurturing is no longer an option using four arguments than cannot be denied. During this program David Lewis makes the case for marketing automation and nurturing:
- Its not a spam cannon
- Automation and nurturing is programmable
- Nurturing should be conversational
- It creates a structured engagement
- Appeals to the prospect in a snack sized world
About David Lewis
For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
About DemandGen International
There’s a beautiful spectrum of marketing cloud technology out there, from marketing automation systems, to integrated CRM platforms, to sophisticated predictive analytics solutions and thousands of other marketing technologies. It’s a spectrum that’s growing as deep as it is wide. So today’s real challenge is about applying these technologies to drive growth through integration, adoption, alignment, and execution. It’s about having an actionable vision with the right people, processes and experience to make it a reality. That’s the challenge that DemandGen answers every day for competitive companies around the globe. www.demandgen.com
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Sales Pipeline Radio is one of many streaming live internet radio programs on the Funnel Radio Channel that play sequentially on Thursday mornings. The Funnel Radio Channel is seeking radio personalities and talk show hosts for their specific area of expertise. Talk radio personalities often discuss products, technology and management from a particular point of view. Contact James Obermayer, Publisher and President of the Funnel Media Group TM LLC.
