Just generating a bunch of inquiries and leads from different sources I consider to be ‘motion.’    ‘Action’ occurs when you have a system in place to ensure 100% follow-up of the results over an extended time (2x your average sales cycle).

When inquiries are abandoned by sales reps at alarming rates (75-90% are said to be never followed-up by a sales representative), the marketing department has to pick up the chore and finish the lead nurturing job.

I know for a fact - the companies that nurture and follow-up 100% of their inquiries and turn what is “turn-able” into marketing qualified leads sell more than those that don’t; 200%-400% more is not uncommon. 

Companies that have a sales engagement software tool do better than those that don't (see VanillaSoft.com). 

Sales Fungus takes many forms. It reveals itself as a brain disease often fatal to the rep’s career if not cured early enough.   The effects of an SF Infection are:

Quite a broadcast day for our 5th Thursday of the month.  Patrick Morrissey and Mat Singer kick it off on Predictable Revenue Radio with the topic - Making Sales Enablement Work for 2,000 salespeople. Mari Anne Vanella welcomes Dan Sixsmith on Outstanding Outbound tackling What Sales Leadership is in Denial About. Insights from Leading SMB & CRM Pundit Gene Marks on CRM Radio with host, Paul Petersen. Matt's guest is Gillian Muessig, CEO & Co-Founder Outlines Venture Group  @SEOmom Topic: B2B Start-up Sales Lessons, Mistakes & Best Practices. Kyla and John talk about Five Factors Creating Elite Sales Mindsets on Asher Sales Sense. WVU MarComm today closes out with host, Cyndi Greenglass and her guest, Larry Stultz talking about Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC). Join us and listen live or catch replays from any of our shows.

9:00 am Pacific: Predictable Revenue Radio by @Altify with host, Patrick Morrissey @PatMorrissey

Guest: Mat Singer
Topic: Making Sales Enablement Work for 2,000 Salespeople

https://goo.gl/ozSFsP

10:30 am Pacific: Outstanding Outbound by The Vanella Group with host, Mari Anne Vanella @vanellagroup

Guest: Dan Sixsmith
Topic: What sales leadership is in denial about

https://goo.gl/fSiqWv

11:00 am Pacific: CRM Radio by GoldMine with host, Paul Petersen @goldminecrm

Guest: Gene Marks @genemarks 
Topic: Insights from Leading SMB & CRM Pundit Gene Marks

https://goo.gl/LMDTDh

11:30 am Pacific: Sales Pipeline Radio by @heinzmarketing with host, Matt Heinz

Guest: Gillian Muessig, CEO & Co-Founder Outlines Venture Group  @SEOmom
Topic: B2B Start-up Sales Lessons, Mistakes & Best Practices

https://goo.gl/NSRAcg

12:00 pm Pacific: Asher Sales Sense by Asher Sales Strategies with host, John Asher @asherstrategies

Guest: Kyla O'Connell
Topic: Five Factors Creating Elite Sales Mindsets

https://goo.gl/8EHc4f

12:30 pm Pacific: WVU Marketing Communications Today with host, Cyndi Greenglass @directchick @larrystultz

Larry Stultz
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

https://goo.gl/Muf8i2

Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach.

August 14, 2021 - - Lynden, WA - - The longest-running weekly internet radio/podcast program for at-work and mobile listeners, Sales Lead Management Association (SLMA) Radio on the Funnel Radio Channel, announced that Rhoan Morgan, CEO of DemandLab, is joining the digital streaming program. Morgan, a frequent contributor on the Funnel Radio Channel, will now host her own program focusing on the successful achievements of Revenue Rebels.

I was reminded of  a business that sends out random thank you cards to vendors - all signed by everyone in the office and a personalized note on how the vendor makes a difference in the company. No special occasion, sent out twice a year to each vendor.  Guess how often that vendor will remember that company to recommend them to people looking at solutions that same company can provide?

About four years ago I was having lunch with my mentor and Sales Lead Management Association Board member Michael Alexander. We were discussing some common traits I was experiencing with several of my clients when Michael said, “You have to understand Jim, these entrepreneurs believe that if there were four more just like them in the company they wouldn’t need anyone else."

At the end of another blog entry (one of the best read)  titled “All know the way; few actually walk it. ~Bodhidharma,” I quoted Giraudoux’s famous saying, “Only the mediocre are always at their best.”  

As typically happens when we read something like this, we assume “the mediocre” is always someone else.  It’s certainly not us.

He lives on in his words, in his deeds, and in his calls to action for each of us. He did not give up. He accepted the call and knew his probable fate as often happens to those who stand for justice and equality in an unjust world.  I know people who accomplished great things in their lives, but when asked about the greatest and most memorable thing, they remember marching with Dr. King above all else.