New Direct Mail (think tactile, augmented reality & conductive ink) for Marketo and Eloqua - Gaugler and Lewis - DemandGenRadio

On-air host David Lewis discusses how you can leverage innovations taking place in direct mail with Daniel Gaugler, Chief Marketing Officer at PFL.  PFL is a marketing technology company that provides sales enablement and marketing automation solutions for tactile marketing.

Topics Discussed Include:

• Direct mail is more innovative and engaging than ever before.
• Augmented reality in direct mail?  You bet.
• Printing in units of one. Yep.
• What is this customer journey thing about? 
• Does dimensional mail play to the emotions?  
• What are conductive inks?  
• New scratch and sniff?
• What is tactile marketing and why you should be using it
• Personalized SWAG? 
• Ways You Can Integrate Direct Mail to Your CRM and Marketing Automation Systems
• Why Direct Mail is Back in Vogue for B2B Marketing
• Innovations in Direct Mail Printing and Production