Title: Designing Marketing Processes
Published by/Authors: Landon Ray, CEO and Founder of Ontraport
Gated: Yes
Score: 4.5
Length: 13 Pages
Highlights:
As the title implies this white paper is all about marketing processes, which the author says transforms “our entire marketing functions from ‘project’ to ‘process’ oriented.”
There are six main headings:
- The Next Generation
- The Advantages of Processes
- Getting it Done
- Next: Segmentation and Targeting
- Database Integration
- Fully Optimize
- The Ultimate Goal
SLMA Comments
The Optimize section admits you can’t make everything better at once, so he gives you four useful tips.
All in all, worth reading but I’d like to hear more from Mr. Ray and maybe we will because he is scheduled for an interview on SLAM Radio on Sept 8th at 10:30 Pacific.
Why It’s Important:
"If you don’t think marketing is a process, you assume it is a series of projects and never connect the dots on its contribution to sales revenue."
Sales Lead Management Association
Recommended for:
- C-Level
- CMO
- VP Marketing
- Director of Marketing
- Marketing Operation Management
- Lead Generation
- Digital Content
- MarCom
This review was conducted independently without the advice or consent of the publisher.
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