We think of a turn-around in terms of a whole company in trouble, but when do we think of a turn-around in terms of sales departments? When sales are failing it is often more than just turning the chart around and using hope as a strategy.
Turn-arounds in sales are usually poorly thought out and poorly executed. The sales manager is confronted with dropping sales and people glaring at him/her to rescue the company and one after another the manager tries tiny changes when a turn-around flip may be needed. The flip usually comes when the sales manager is flipped out of the company.
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Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations.
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