Cartoon for the Weekend: That came From our Marketing Automation Program?

03/25/2016

Cartoon for the Weekend: That came From our Marketing Automation Program?

This cartoon is one of many that appear in Stu Heinecke's new book, "How to Get a Meeting with Anyone."

I think marketing automation came about for two reasons:

Desperation for sales lead follow-up when sales management failed to enforce a 100% sales lead follow-up policy on the part of its sales people
Marketing learned it can do it with email nurturing of inquires and sales leads without begging someone else to do it. Note: See Sales Management's Biggest Opportunity for Failure.

Why it Matters:

"With the advent of Marketing Automation, marketing departments out of frustration and anger and disgust, gave up begging for sales lead follow-up and aggressively took on the single task which increased marketing lead gen ROI by 300% which increased corporate pretax profits by several percent."

Sales Lead Management Association

In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent.

Stu has been the SLMA's Humor Relations Contributor for three years.

This blog is supported by the generous sponsorship of ClickPoint Software, OMI - Outward Media, VanillaSoft and Goldmine CRM Software