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Sponsor Spotlight:

DIRECT MARKETING PARTNERS

Adding Private Sector Sizzle to Public Sector Selling

Direct Marketing Partners (DMP) is a leading B2B marketing service provider, specializing in the IT industry with a sub-specialty of targeting federal, state and local government. Through the use of multi-touch strategies and unmatched analytics, DMP's metrics-based approach optimizes lead pipelines to achieve measurable, robust ROI for our clients.

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APPLIED DM Research

Marketing Data Solutions
for Multi-Media Programs

Applied DM Research does target marketing research to improve the accuracy and productivity of direct mail, email, and telemarketing programs. We believe that target marketing accuracy is the foundation of successful marketing programs. www.applieddmresearch.com

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LEADMASTER

A Leader in Lead Management.

The LeadMaster solution automates the capture, distribution and tracking of sales leads. The real time dashboard provides feedback throughout the sales cycle helping companies pinpoint which leads are converting into revenue, how those leads were acquired and the return on the marketing investment required to obtain those leads. www.leadmaster.com

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Submit Articles to SLMA

SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Sales Lead Management Newsletter:
September 2012

Hey, Marketing Maestro! Would you knock it off? Go conduct someone else... cartoons

50 Most
The 50 Most Influential In Sales Lead Management Nominations Are Open October 1!

We have a new site where we will post the nominees as they are submitted, you can listen to interviews with last year's winners, and learn more about what makes someone one of the 50 Most Influentialial in Sales Lead Management. SLMA Members may nominate and vote.

View the past winners:

2011 | 2010 | 2009

 

 

TwitterA Little Bird Told Us:

 

 

RECENT SLMA RADIO GUESTS:

September 20: September 13: September 6: August 30:
James Obermayer
Will Crist
Why are Salespeople so P.O.'ed at Marketing?
James Obermayer, SLMA and Will Crist of Sandler Training 		Dan McDade of PointClear
Susan FinchExpert talk about the STUPID mistakes bloggers make!
Dan McDade of PointClear and Social Media and Web Solutions Expert, Susan Finch		 Fred Tremblay
Jeff Tippett
Get rid of the Business Card Fishbowl at Tradeshows
Fred Tremblay of Event Technologies & Jeff Tippett of Calvert Creative		 Judy Key Johnson
Judy Key Johnson
SEO Lies, Myths, Falsehoods, Deceptions and Snake Oil Promises
Judy Key Johnson of Key Marketing Group
Listen here > Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

Why is the person who manages sales leads so valuable

 Why is the person who manages sales leads so valuable?

Claims come from telemarketers, fulfillment pros, marketing automation and CRM firms, SEO consultants, direct and email marketers, website creators, and any company that counts and processes prospect names that they are sales lead management companies. And to a small degree, they are right. Some even say they totally manage sales leads. But that is misleading.

Sales Lead Management Association Launches its College of Fellows Program

 Sales Lead Management Association Launches its College of Fellows Program

James W. Obermayer, CEO of the Sales Lead Management Association, announced that it has formed a Sales Lead Management College of Fellows program to recognize leaders in academia and B2B/B2C companies who have excelled in the field of sales lead management. The SLMA College of Fellows is an opportunity for people who have given of their time and resources, expertise and leadership to be recognized for their contributions.
Sales and Marketing Teamwork NEW YEAR'S SALES CAVEAT: Make the 1st Month of the 1st Quarter of the Year

Only sales and marketing teamwork and jumped-up lead generation can make it happen!

"What I am offering you," said Brian the new marketing manager to Sam the VP of Sales, "is to give you a golden chance to make your quotas for all of next year." And he went silent, staring at the sales manager.

 

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