Laura Carlson in her blog Software Advice was really taken by Carlos Hidalgo (three times elected to SLMA's 50 most Influential list in 09,10 & 11) CEO of the Annunitas Group and Executive Director of the Marketing Automation Institiute, in his video entitled, "What's the Difference Between Demand Generation and Lead Management."
Don't take this too lightly as many people still don't understand the differences and similarities. Pass it along to junior marketers as well as senior management.
