At this time of the year the SLMA takes in nominations for the 20 Women to Watch in Sales Lead
Management. We went to one of last year's winners, Bonnie Crater and asked her about the importance of women in sales lead management in the marketing process.
“Lead management is the key to optimizing sales, and women are leading the way with cutting-edge marketing and sales technology for a new generation,” said Bonnie Crater, president and CEO of Full Circle Insights and a 2015 20 Women to Watch honoree. “The 20 Women to Watch program is a great opportunity to showcase women’s accomplishments in this important field.”
Bonnie has been on the SLMA Radio program several times. In her most recent episode she discussed gender equality in this show:
This blog is supported by the generous sponsorship of ClickPoint Software, VanillaSoft and Goldmine CRM Software
