In this program marketing and sales veteran Paul Petersen, GM and Vice President at Goldmine Software discuss ways marketing should follow the money. He covers:
- How to evaluate marketing performance.
- Why typical measurements take too long.
- How financial quick ratios can relate to marketing.
- What is a marketing quick ratio?
- What happens when marketing gets the "bear" into the cabin and sales has to skin it?
- Why sales and marketing have to have the conversation about leads that were not accepted by sales.
- How Won and Lost reports can follow the money.
Listen by clicking the green arrow.
The host is SLMA Founder, Internet Radio producer, four time author and conference speaker Jim Obermayer.
This blog is supported by the generous contributions of Clickpoint Software and VanillaSoft
