100 Sales and Marketing Stats Every Marketer and Sales Manager Must Know

This is a collection of by-the-numbers facts that every sales and marketing professional needs to know offered as a white paper by SalesStaff.

Publisher:  SalesStaff with 54 cited sources
Form: PDF  White Paper
Length: 14 Pages
Download Link

Ten categories covered include:

1. Email marketing, 2. Social Media, 3. Facebook, 4. Twitter , 5. LinkedIn, 6. SEO, 7. Content Marketing, 8. Blogging , 9. Lead Generation , 10. Sales

Some stats that surprised me:

• 89 Billion emails sent daily by workers
• 13% of all leads were generated using email marketing
• Personalized subject lines are 22% more likely to be opened
• Top 5 cities for job openings with social media in the title: NYC,L.A., S.F., London, and Chicago

47% of marketers say Facebook is overrated as a marketing platform

71% of tweets are ignored

23% of tweets generate a reply

Social media that is most successful generating leads:

1. Linkedin 32%
2. Feedburner 27%
3. Twitter 16.5%
4. Facebook  14%
5. YouTube  5.5%

• 33% if organic search clicks go to the first result
• Organizational goals for B2B Content Marketing

1. 79% Brand awareness
2. 74% Customer Acquisition
3. 71% lead generation
4. 64% Customer Loyalty
5. 64% Engagement
6. 60% Website Traffic
7. 45% lead management
8. 43% Sales

SLMA Note:  We think these priorities need to be turned upside down. 

• Companies with more than 200 Blog articles have 5X the leads than those with 10 or fewer
• 78% said their biggest challenge is generating more leads 35-50% of sales go to the vendor that responds to the prospect first.
• 42% of sales reps feel they do not have the right info before making a sales call.

Download from SalesStaff Link It is worth it!

Bonus: Listen to SalesStaff CEO Dave Balzen on SLMA Radio How does Pay for Performance work in Lead Generation?