Cartoon: Now all we need is salespeople who will follow up!

From our Humor relations department comes a question that has been asked and seldom answered, why aren't sales leads followed-up?  In spite of the promise of CRM software, follow-up of sales leads has essentially not improved with just this tool.  

Why it matters: only 10-25% of all sales leads are followed-up by sales.  Increase sales lead follow-up and you will increase sales. 

Marketing automation's promise has produced more results because it aggressively assumed follow-up “duties” that salespeople so cavalier ignored.  But the simplest of functions, failure to follow-up of inquiries and leads, cost B2B companies billions a year in wasted marketing expenditures because a major team player doesn't do their job.  Lack of sales lead follow-up is a real-life cartoon in more ways than one.  

Of course, there are acceptations.    When the leadership in sales and marketing demands 100% follow-up and uses all the tools at their disposal, ah that is a fine thing to see; profitable too.

Frankly, all it takes is a decision by someone in power that 100% follow-up is a company policy. That's it.  It will take a few months to go from policy to reality and increased sales and profits. About 90 days will do it.

This cartoon, as all of our cartoons, is brought to you by Stu Heinecke, of CartoonLink.   His book is an interestung read and it may change the way you market.

 Drawing Attention: How to unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more!