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New Leads, SLMA and The Hill Group present:

WEBINAR:

How To Increase Qualified Leads at your next exhibit by 300% by Using iPads or similar Devices

Register now. Limited to 100 people.

There are four crucial actions you can take to increase the total quantity of leads at your next exhibit and at the same time increasing the qualified lead count by 300%.  After this fast paced 45 minute presentation by two trade show industry experts, you will know the easy to implement actions to dramatically (no-over statement) increase the lead yield and ROI from your exhibits.  See how the versatile iPad can make a huge difference on your lead count and quality.

John and Matt punch through the niceties and tell you how to improve your current processes so that the lead count triples over the same show last year.  You'll know how to separate immediate buyers from those who want a free t-shirt.  Marketing will finally be able to answer the company president's question, "What did we get from that show?'   You'll learn why having iPads or similar touch screen technology is critical for lead qualification and immediate distribution and fulfillment. See how iPads and iPhones can be used not only in the booth but how management can access your leads live anywhere on the planet.

 

Who Should Attend:

VPs of Marketing and Sales, marketing communications managers, trade show management, trade show specialist, and event producers.

What attendees will learn:

  1. Why touch screen technology such as the iPad can breathe life into a ho-hum exhibit.
  2. Why proper training of the "booth" staff, even if they aren't salespeople, can double the lead count.
  3. Learn the six minute drill to create a qualfied lead.
  4. Discover why asking the right questions increases lead follow-up after the show by 400%. 
  5. How to capture the right information that can go into your CRM System immediately.

Limited Attendance:

This program is limited to 100 attendees to encourage participation and an open microphone for comments.  

 

 

Presenter Biographies

 

matt-hill Matt Hill, President, The Hill Group

Matt Hill has been providing sales and marketing productivity solutions to his clients for over 20 years. He is an experienced sales and marketing consultant, trainer, facilitator, and speaker. His current clients include eBay, Hewlett-Packard, Toshiba Medical Systems, Intel, Baush & Lomb, Microsoft, Cadence Design Systems, Mastercard, Kyphon, Hobart, SBC, and PG&E. His company, The Hill Group, is a sales and marketing consulting firm in San Jose, California.

The Hill Group's Trade Show Selling Skills Workshop has been presented to over 30,000 booth staff personnel over the past 15 years at over 350 trade shows. His clients generate more qualified leads (average increase 350%), more hot leads (average increase 250%), and the staff have had more fun doing it. Matt Hill's most recent book, "Do It Right In Front of an Audience" was published in January, 2002. His first book, "Trade Show Survival Guide, Third Edition", has over 7,000 copies in release since it's first printing in 1994.

john-hasbrouck John Hasbrouck, CEO, NewLeads

John Hasbrouck has been actively involved in the exhibit industry since 1990, first as an exhibitor marketing educational videos, and then as a consultant.  His first career was as a network television news reporter in Central America, covering hot spots in countries like Nicaragua and El Salvador. 

His switch to the tradeshow industry began in 1991, as he began marketing his own educational videos at trade shows. Hasbrouck developed solutions to the problems he encountered while collecting and following up leads.   Today, he is president of NewLeads, Inc. in Los Angeles, the premiere provider of software solutions for companies who wish to standardize and improve their trade show leads process.  Mr. Hasbrouck also provides training and he designs leads systems for companies needing a complete show-to-sales process.

 

FREE STUFF:

Matt Hill will give away three free copies of his Trade Show Training Refresher Skills DVD.  Each is a $129 value. 

Bonus Free Stuff: 

  1. Six copies of Matt Hill's book, Trade Show Survival Guide  
  2. Two copies of the book "Managing Sales leads, How to Turn Cold Leads Into Hot Prospects"
  3. Every attendee can join the Sales Lead Management Association for free.   Ok, so its already free anyway. 

Offer Expires: November 10, 2021

 

Cost of the program: 

The value is Priceless. 

Attend for free.

Your attendance at this workshop can:

  • Increase sales by tens of thousands of dollars.
  • Triple the number of qualified leads.
  • Double the lead count.
  • Talk to and present to more buyers.
  • Qualify visitors in minutes and learn how to dismiss non-buyers.

Register now. Limited to 100 people.

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