Lead Management: Sales Lead Management Association

The CEIR Index analyzes the 2017 exhibition industry and provides an economic and exhibition industry outlook for the next three years. As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year changes in four key metrics to determine overall performance: net square feet (NSF) of exhibit space sold, professional attendance, number of exhibiting companies and gross revenue.

Zuant Unveils Custom Skins at ExhibitorLive, Register to Win Apple Watch 3

Zuant Custom Skins enhances the consumer data capture experience when retrieving content, entering competitions or being added to a client’s e-newsletter list. Sales teams now have the latest content to present and can now do so in a way that reflects the corporate brand.

Survey: What will make CMO's Happy?

It seems there are never ending discussions today about what makes us happy. Happy, happy, happy, it seems everyone is seeking happiness, as if it is a place, a right and not an outlook.

So, ;I said to myself, "What makes a CMO happy in their job? At the end of the day, when a CMO goes home and their spouse asks, "Did you have a good day?" How will the CMO answer? What makes a good day for a CMO?

comScore Releases New Global Mobile Report

Workbooks CRM Certified for G-Cloud 9 Framework

With the framework, Government departments, executive agencies and non-departmental public bodies have an innovative, cheaper and faster way to access and procure cloud-based software.

Carol O’Kelley, CEO of Salesfusion. “Salesfusion levels the playing field for smaller businesses.

Salesfusion, announced the availability of its Emerging Business Solution. By packaging together its platform and managed services, Salesfusion is providing complete marketing automation functionality as well as support to execute campaigns and ensure customers take full advantage of the platform.

MarketNet Announces Partnership with CRM Provider bpm'online

"BPM Online's products fit into our values as a lead management company and gives us the opportunity to offer our clients a highly intelligent CRM system," said Jerry Troke, President of MarketNet.

A George Patton Lesson: You Have no Choice But to Attack, Attack and Attack.

Closing the Loop: Integrate Marketing Automation,Lead Managementand CRM

10 Butt Kicking Success Factors to Turn Leads into Customers

Labelle pulls no punches here, which is why this article is one of our best read!

"…90% of marketing-generated leads are not acted upon by sales."
The business adage of "nothing happens until somebody makes a sale" is certainly true but we all know that a great deal of work must be done before that sale is made. Our sales reps need to work as many as 10, 15 or 20 leads in order make a single sale.

Be a Follow-Up All-Star

Sales Optimization and Lead Management

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To achieve sales growth with existing resources, businesses are increasingly turning to sales optimization. Lead management and lead scoring reduce wasted effort by identifying the best qualified prospects, while automatically nurturing the rest. These solutions can also facilitate sales and marketing alignment by ensuring that investment in generating leads is not wasted...more

More than 90 Percent of Marketers Believe that Account-Based Marketing

Must-Have Survey Reveals that Account-Based Marketing is Growing Rapidly

CRM Magazine Honors Recipients of the 2015 CRM Market Awards

EXHIBITOR Magazine's 29th Annual Salary Survey Reveals Face-to-Face Marketers Losing Ground

How Much is That Lead Worth? In The Internet Age, Not All Leads Are Created Equal

Today, leads flow to marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, Webinars, online advertisements and blogs—as well as from traditional marketing activities such as print ads, direct mail, trade shows and networking.

The sheer volume of leads, or "suspects," can be overwhelming. How does marketing prioritize all these suspects and determine which ones to:

Lead Recycling: Maximizing the Value of Every Sales Lead

Why Most Sales Lead Management Programs Fail Part 2

Why Most Sales Lead Management Programs Fail Part 1

The Velos Group Sales Lead Management Practtices Survey Results Part 2

The Velos Group Sales Lead Management Practtices Survey Results, Part 1

Seven Ways to Motivate Salespeople to Follow-up Sales Leads

Funnel, Opportunity, Deal or Pipeline - Sales Stages:

Once the lead is sent to the salesperson, it begins to go through a filtering process that will either kill it as a prospect or advance it to the next level of the pipeline. These stages can be just a few or a dozen or more. Every company and its products are different. The basic stages are here, but others can be added.

Sales Leads are a lot more like Fresh Fish than Fine Wine!

Co-Founder of the SLMA, Mark Friedman, discusses the importance of follow-up and why ageing leads diminish in value.

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Integrating Web Inquiries into your Sales Lead Management System

Improve the Prospect Experience for Increased Sales-Check Youir Sales Cycle Leverage Points to Maximize Value

Effective Lead Management Can Increase the Value of your Company

Website Conversion: Meet Your New Sales Rep

Survive and Thrive in a Recession

Sales Lead Management Systems: Will Marketing Get the Credit IT Deserves?

Sales Lead Management: It's All About Long Range Sales Leads.

Optimizing Sales Leads: Moving Quickly From Inquiry To Lead To Closure

Online Sales Leads Using Traditional Methods

Mobile Dictation: Improving Lead Capture and Management

Eric Tippetts

As a mobile sales professional, you surely understand the value of an extra hour every day. And how about the value of a method to easily capture and retain more detailed information about your customers and prospects? That's what a mobile dictation service can do for you.

It's all about process: the company with the best lead management process wins!

(SLMA Note: Reviewed - September/2016 and just as valid now as two years ago. Maybe more so.)

Marketers love to exercise their creative muscles, their right brains, and think up wonderful new ideas for persuading prospects to buy. But in business-to-business, creativity is, frankly, not necessarily much help.

Hibernate or Dominate? Unbearable news from the sales front!

Five Keys the Marketer Needs for Sales To Work Their Leads

Be Quick, but Don’t Hurry Sometimes a Rushed Response Can Waste Time and Money

10 Strategies for Effective Lead Distribution

What Makes a Good Lead?

Ditch Dirty Data: Lead Data Integrity Key to Sales Success

Just How Many Sales Leads Do You Need?

Ryan nails it when it asks the elusive question so many managers avoid, "How Many Leads Do We Need." Lead requirements should be driven by the quota needs of the sales force you serve.