Marketing Operations: Sales Lead Management Association

The condition called Learned Helplessness, was discovered and popularized by psychologist Martin Seligman. He found that when he placed dogs into an inescapable environment and administered electric shocks the dog will eventually stop trying to escape. If the dog was placed into an environment where it could escape and given shocks it would not try to escape. It learned to give-up. This discovery has had a major impact on human psychology.

This same issue stalks the lives of marketing and marketing communications managers the world over.

How to Use SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses

Socrates was right when he made the observation, “The unexamined life is not worth living,” and this applies equally to the individual, the team, the department, and the organization. Everyone, and every company, has one or more blind spots, and your ability to discover these blind spots is critical to the achievement of your marketing and sales goals.

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