EXHIBITOR Magazine's 29th Annual Salary Survey Reveals Face-to-Face Marketers Losing Ground: The SLMA

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EXHIBITOR Magazine's 29th Annual Salary Survey Reveals Face-to-Face Marketers Losing Ground

Lead Management News | Articles > From the section: Lead Management

June, 2015 |

ROCHESTER, MN - June 29, 2021 – Exhibitor Media Group, the award-winning leader in trade how and corporate event marketing education, today announced the results of its 29th Annual Salary Survey, finding that compensation hasn't kept pace with the increasing cost of living.

While average base salaries increased by 3.4 percent, that increase was offset by a 21-percent drop in extra compensation (which includes bonuses, overtime pay, profit sharing, etc.). All told, exhibit marketers' total compensation only increased by one-tenth of one percent between 2014 and 2015. When cost-of-living increases are considered, face-to-face marketing professionals are actually losing ground as expenses outpace their statistically insignificant gains.

"Base salaries for exhibit and event professionals have remained relatively predictable since 1987, when EXHIBITOR began tracking compensation data," commented Travis Stanton, editor, EXHIBITOR magazine. "Over the past 29 years, salaries have inched up a percentage point or two every year, with very few exceptions. But despite that expectable growth, total compensation has failed to keep pace with cost-of-living increases, meaning that face-to-face marketers are actually losing the big-picture budgetary battle."

Exhibit and event professionals with at least one industry certification, such as EXHIBITOR's Certified Trade Show Marketer (CTSM) designation, enjoy annual salaries an average 15 percent higher than their acronym-free peers (plus roughly 24 percent more in extra compensation). That places the monetary value of such certification at $12,669 in increased earnings per year. Still, less than 12 percent of survey respondents currently possess any form of industry certification.

Results from the survey will be published in the July 2015 issue of EXHIBITOR magazine.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR'S Learning Events include: EXHIBITORLIVE, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated professional certification program. For more information go to www.ExhibitorOnline.com, or follow EXHIBITOR on Facebook, Twitter (@EXHIBITOR) and join EXHIBITOR's LinkedIn discussion group.

Contact: Travis Stanton, editor, EXHIBITOR Magazine, 507-289-6556, [email protected].