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Sales Lead Management Newsletter:
November 2013

Voting Ends November 30 for '50 Most Influential People in Sales Lead Management'

Nominees can be in Sales, Marketing, Lead Management, Marketing Automation, Lead Generation, Lead Nurtuuring, Lead Scoring/Qualification, CRM and related fields.

The annual election for the '50 Most Influential People in Sales Lead Management' will close November 30. As a reminder, only SLMA members may vote (membership is free).

December 5, winners will be announced.

Vote for a deserving professional now.

FROM OUR BLOG:

The 4 biggest mistakes in managing your sales funnel!

Al Davidson is the founder of Strategic Sales and Marketing Many sales people are familiar with the concept of the "sales funnel," with the idea that every sale starts with a large pool of prospects, which are eventually narrowed down by the various steps of the sales process (qualification, presentations, proposals, etc.) leading to a much smaller number of customers who actually decide to buy and close the deal.

A big part of success in managing sales leads is developing a better way to understand and manage your company's sales funnel. Here are a few of the biggest mistakes that small business leaders tend to make in managing their sales funnels -- and ideas on how you can get better results.

Full post >

Book Review: Rise of the Revenue Marketer

Author: Debbie Qaqish

Amazon: 4.9 out of 5 stars. See all reviews (7 customer reviews)
Kindle Price: $3.95, Hardcover $19.95, Barnes & Noble $3.95.

Five-Star Review on Amazon. I tried to leave a review on Barnes & Noble, but it was impossible.

Length: 228 pages. Publisher: BookLogix; 1st edition (October 22, 2021)

This is the best marketing book I have read. Ever. Period (real period). Written by Debbie Qaqish, there are ten chapters with contributions from 24 business-to-business marketers, not consultants. Launching with the question, "What are you going to do about revenue?" Debbie takes us on a journey to prove that, with will, there is payoff for marketers and their companies. The times they are a-changing in marketing, and Qaqish is on the forefront of those who know that marketing creates wealth and that there are now systems to prove it. This is not a book that holds all of its central ideas in the first 50 pages, while the other 168 pages exist to make the publisher happy. You have to read it all. With the quotes from 24 marketers, it's a fast read that will hang with you for your career.

Full post >

SLMA RADIO SYDNICATION

The player comes in four sizes. You can see what it looks like by going to the SLMA http://www.salesleadmgmtassn.com/radio-syndication.htm

Thank you to our first syndication venues:

http://www.smartlead.com/resources/slma-radio/

http://www.pointclear.com/resources/slma-radio.php

LISTEN TO OUR NEXT SLMA RADIO SHOW THUR, DEC. 5.

Ruth P. Stevens

Is there really marketing ROI?
with Ruth P. Stevens

AND LISTEN TO RECENT SLMA RADIO GUESTS:

November 21:	November 16:	November 9:	November 2:
How to Choose a Telemarketing Service: An interview with Debra da Costa Jim Obermayer will interview Debra da Costa, president of Direct Marketing Partners as they tackle the difficult subject of choosing a "Contact Center" that is as measurable as your own staff. They attack how to access a company, pricing, and even pricing models:	An interview with the author of Rise of the Revenue Marketer, Debbie Qaqish Jim Obermayer interviews Debbie Qaqish, author of "Rise of the Revenue Marketer." Debbie was driven to write book by the question increasing asked by marketers, "What are you going to do about revenue?"	How to Become Famous and Meet Really Cool People Jim Obermayer interviews Jeff Ogden, Host of Marketing Made Simple TV a popular and syndicated TV show. Not just a podcast this program has real followers as Jeff reaches out in a new media that every marketer should know about.	Why doesn't Exhibits Management care more about sales leads? Jim Obermayer interviews Victor Kippes, CEO of Validar on the tough subject of the attitude of trade show managers about sales leads. Do they really care? Is their job just to show up and throw up (the exhibit of course) and then not care about the reason for the show?
Listen here >	Listen here >	Listen here >	Listen here >

Upcoming shows include:

• November 28: No show - Thanksgiving
• December 5: Is there really marketing ROI - with Ruth P. Stevens

Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.
[email protected]

Guests get embed code to promote their show after airing, pre-show promotion links, and show promotion across all social media venues.

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