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Sponsor Spotlight:

LEADMASTER

The easiest to use lead distribution and lead management platform available.

Whether you're a corporate marketing professional or an ad agency, you require effective yet easy-to-deploy tools that build sales pipeline. LeadMaster has the tools to succesfully automate your marketing.
leadmaster.com

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SALESFUSION

Integrate all of your lead generation channels.

SalesFUSION is an enterprise b2b marketing automation software platform designed to support the business, technology and process needs of B2B marketers. SalesFUSION is the only marketing automation software built on top of a traditional CRM database. As such, we specialize in integrating key marketing and lead generation processes to your installed CRM system. www.salesfusion.com

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ELOQUA

Supercharge Sales & Marketing

It Only Takes One Been meaning to try just one (or just one more) app? Find out how the Eloqua AppCloud can help you supercharge your sales and marketing efforts - It's worth it! www.eloqua.com

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SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Sales Lead Management Newsletter:
November 2012

There's a lot more to a turnaround than just flipping the chart, Bob cartoons

VOTING OPEN The 50 Most Influential In Sales Lead Management Voting CLOSES NOVEMBER 30!

You've nominated your favorite professionals. Now it's time to VOTE! All SLMA Members can vote. Membership is free, so don't let that slow you down.

TIME IS RUNNING OUT! SHARE THE LINK - GET OUT AND VOTE!

Members, Login and vote here >

Not a member? Join, then vote! It's FREE!

View the nominee posts to read more details..

View the past winners: 2011 | 2010 | 2009

 

TwitterA Little Bird Told Us:

 

RECENT SLMA RADIO GUESTS:

November 29: November 15: November 8: November 1:
Carlos Hidalgo

Why Marketing Automation: Facts, Figures and Cost from Carlos Hidalgo		 David Nachman of Leads360

Research on Lead Scoring, all prospects are not created equal!
David Nachman and Jorge Jeffry from Leads360 		Frank Jamieson of Applied DM Research

7 Common Mistakes in Buying A B2B Email Database
Frank Jamieson, Applied DM Research		 Jill Rowley of Eloqua

Women in business and why they don't take credit for their accomplishments
Jill Rowley, Eloqua & Susan Finch, Susan Finch Solutions/SLMA
Listen here > Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

How to get leads with LinkedIn Groups in 3 Steps

 How to get leads with LinkedIn Groups in 3 steps.

by Jeff Molander

Earning leads with LinkedIn Groups is easier than you might think. The trick is provoking your target market into contacting you for more details by teasing them with content that they cannot resist interacting with. This gets customers to click to your Profile and onward to your blog--where they can more clearly understand the thought you just provoked.

"Experts" say being engaging in LinkedIn Groups is the key to generating leads with LinkedIn. Finding crafty ways to mention your blogs, webinars or new product releases within LinkedIn Groups, they claim, will create more appointments, leads and sales. "Engaging" is like magic. But you know it's not true. Here's what works.

How do you get a donkey to drink?

 How do you get a donkey to drink?

Claims come from telemarketers, fulfillment pros, marketing automation and CRM firms, SEO consultants, direct and email marketers, website creators, and any company that counts and processes prospect names that they are sales lead management companies. And to a small degree, they are right. Some even say they totally manage sales leads. But that is misleading.

 

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