Elements of an elevator answer

1. 30 seconds long.
2. States irrefutably how your company provides value.
3. Establishes credibility; how long you’ve been in business, clients you have, etc.
4. Offers two or three reasons people do business with your company.
5. It ends with a call-to-action or an open-ended question.

Your turn to design an elevator answer for “Who are you and why are you here?” or “What’s new?”...

Download these three PDF worksheets here to help you quicklly clarify your message >>

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(PDF) ESP Selection Guide 2011

By ClickMail Marketing

Introducing the 2011 Guide
Over the past year, the online marketing industry has evolved at ever increasing speed. Perhaps fueled by a still struggling economy, marketers are demanding more of their tools to keep up with the changes. And the vendors are responding. That’s particularly true when selecting a top tier email service provider (ESP). Email is becoming more and more integrated
with other online marketing channels, including social media. Meanwhile, expectations rise while budgets shrink. Selecting
the right ESP is more critical than ever. And that’s why you need this 2011 ESP Guide.

Based on the changes we’ve made to the guide to update it for 2011, the key take away this year is engagement. Last year, we singled out integration as the key take away, and the ability of your ESP to integrate across new platforms and technologies continues to be important in 2011. But as the world gets ever more “social,” engaging your audience gets ever more critical.

Read the full 14 page PDF guide here >>

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(PDF) Becoming Video Centric

By Bill Goldsmith, Bill Goldsmith Productions

Top 10 Video Best Practices Guide on Becoming Video Centric:

1. It's a conversatio,have fun, be genuine.
2. Your customer is your best referral engine!
3. Optimize your video content for SEO.

Read details about these tips and the rest of the list by downloading the PDF here >>

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Hibernate or Dominate? Unbearable news from the sales front!

By Dan McDade, President of PointClear

The popular image for tough economic times is the hibernating bear.  When resources shrivel and conditions turn harsh, the bear retreats into isolation and dreamily awaits the return of abundance, gradually getting leaner as he uses up his hoarded capital.

The popular image is that bears are not terribly bright.

Faced with economic contraction, many companies pull inward almost reflexively, protecting their market position even as they dissipate it.   Investments are reconsidered, initiatives are deferred and improvements are postponed in fear of jeopardizing the status quo.

Other companies recognize that the status quo may be at least partially responsible for the tough conditions.

Those companies are ready to take advantage of their competitors' retreat to differentiate themselves, becoming poised to take a larger share during the down time and as markets begin to thaw.  They see economic contractions as the best time to invest, initiate and improve.

Read the complete article here

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