Sponsor Spotlight:
SmartLead
Optimize Your Lead Life Cycle
SmartLead is the only full-service lead management company offering dedicated account managers, web-based lead management, sales force automation, insightful analytics, and in-house response services all under one roof.
The SmartLead advantage is a combination of customized service and one-on-one attention that helps you to identify, qualify, nurture, distribute and pursue only the most qualified leads.
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ETI
Maximum Strength Data Integration
Take on your high-volume, high-complexity integration challenges with the world's most robust data transformation solution. Lightning fast conversions for practically limitless collections of data. Surprisingly simple implementation of shockingly complex data transformations. Robust conversions to and from leading cloud data sources. Create powerful data transformations to and from your most strategic (and potentially archaic) legacy systems.
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Leads360 We make leads more valuable™.
Automatically receive leads from thousands of providers or integrate with your own lead sources. Create lead-nurturing campaigns to stay connected with students until they hare ready to enroll. Track the performance of your sales agents using our metrics dashboard. Contract and qualify leads quickly; enroll more clients than your competition. Distribute new leads to the right loan officer in real time based on customized business rules.
Read more >
Submit Articles to SLMA
SLMA accepts
original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].
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SLMA Group on linkedin.com
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link 
and you will be connected to Sales Lead Management Group. Follow the instructions.
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Sales Lead Management Newsletter:
July 2012
- Oracle to Hold Customer Experience Online Forum July 31, 2021
7/25/2012
- SugarCRM's Dawn Jaeger and Chris Blum Recognized by UBM Channel's CRN Magazine as Two of 2012's Women of the Channel
7/25/2012
- Silverpop Unveils 2012 Email Marketing Metrics Benchmark Study
7/25/2012
- Marketo Announces Titanium Sponsorship of Dreamforce 2012
7/25/2012
- 36% of US SMBs are Planning to Use Marketing Automation; More Than double of Current Adoption
7/25/2012
- Sales Lead Management Association (SLMA) and Marketing Automation Institute (MAI) Partner to Deliver New Expertise
7/25/2012
- NETSUITE Announces Advertising and Digital Marketing Agency Customer Wins, Bringing Creative Into the Cloud
7/25/2012
- Hot Study Answers Burning Question: Does Marketing Automation Matter?
7/25/2012
- Act-On Software Continues Meteoric Growth in Q2 2012
7/20/2012
- Actiance Integrates with Salesforce.com to Help Companies Track and Monetize Social Media Conversations
7/20/2012
RECENT SLMA RADIO GUESTS:
RECENT BLOG POSTS:
We were fortunate to have Ken Murray as a guest in 2011 on SLMA Radio.
You can listen to that show here. | Download |
In Memoriam, Ken Murray – President of VanillaSoft
VanillaSoft announced the passing of its President and founder, Ken Murray.
Kenneth "Ken" Eugene Murray, age 53, passed away on Monday, June 18, 2021 in Plano, TX. He was born October 17, 2021 in Cookeville, TN to Donn Malcolm Murray and Patricia Ruth Murray. Ken graduated from The University of Southern Mississippi (B.A.) and Harvard Business School (OPM-Owner/President Management).
Ken was a long-time supporter of the SLMA. Yes, he was a sponsor and an advertiser, but Ken gave something more valuable; he took the time to give us advice. He never volunteered advice unless asked, but he was there to chat and explore ways to help the SLMA grow its membership and footprint in the field of Sales Lead Management. A week or so before he passed away, Ken agreed to be on a new SLMA executive committee. Sadly we will miss his contributions.
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BuyerZone and LeadsCouncil: The State of B2B Lead Generation 2012 Results
BuyerZone and the LeadsCouncil recently published "The State of B2B Lead Generation 2012." We are impressed with the 19-page survey results, available in depth by clicking here or accessing the survey on the SLMA website in the research section (requires login for B2B Articles and Whitepapers).
We show some results here, with our editorial remarks, which are not part of the finished survey results. |
SLMA ARTICLES
Remember, SLMA membership is free.
Below is only a sample of the great content SLMA members have access to:
Who's Who in B-to-B 2012
James Obermayer, SLMA's CEO and Executive Director has been named to B-to-B's Who's Who List. This year's Who's Who in B2B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing industry. In compiling this report, BtoB focused on nine categories: marketers, agencies, direct, email, search marketing , business media, demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and our editorial staff. The list also appeared in BtoB's July 16th printed edition.
 Two Gifts from the SLMA:
Members Only PDF Articles to help you increase your success!
 (PDF White paper) By BuyerZone in association with LeadsCouncil
B2B lead generation is constantly evolving: lead sources, best practices, technology, and preferences all change over time. We recently conducted a survey to understand how businesses are thinking and acting on online lead gen, and how that landscape may be changing.We were looking for insight into how B2B companies are managing the multiple lead sources available today: where are they getting leads? What tools are they using to manage them? What channels are the most popular and more valuable?
(PDF) By SmartLead
A sales-ready lead is an inquiry that has been qualified and ranked by the Marekting depatment using criteria on which both the Ssales and Marketing departments agree. Qualification and ranking take place before the lead is distributed to Sales.
Do you know which of your leads are "sales-ready?"
If your company passes all inquiries directly to your sales team without qualifying and ranking them, you're wasting your sales people's time, lengthening your sales cycle, and increasing your cost of sale.
Sales Lead Management Association and Marketing Automation Institute Partner to Deliver New Expertise
According to James W. Obermayer, executive director of the Sales Lead Management Association, "Adding MAI courses and certification to our educational offerings and content really extends our expertise in marketing. Marketing and sales leaders today recognize the importance of marketing and marketing automation in driving revenue. SLMA wants to deliver content that helps develop an expertise in this area for our members."
Read the full article >>
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ActOn Software
Applied DM Research, Inc.
CartoonLink, Inc.
ClickPoint Software
eti Sales Support
Event Technologies
The Hill Group
ITN International
Invenio Solutions
InterlinkOne
LeadLife
New Business Strategies
The Pedowitz Group
PointClear, LLC
Sales Benchmark Index
SalesFUSION
Sales Leakage Consulting
Sandler Training
Validar Inc.
The Vanella Group
VanillaSoft
Velocify
The Velos Group, Inc.
Vorsight