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Sponsor Spotlight:

TreeHouse Interactive

Integrate Your CRM with PRM

For marketing professionals who need to get better results faster, Marketing View is a leading marketing automation solution from TreeHouse Interactive that provides the power you need with the fastest time to value in the industry. While Gartner, Forrester Research, Raab Associates and others have recognized Marketing View's strong feature set, what separates it from the rest is marrying that power with unmatched usability, service and speed of implementation. Marketing View customers are executing world class campaigns and generating leads in days.

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Codebaby

3-D Interactive Characters

CodeBaby is a leading provider of Online Customer Experience solutions that use 3D interactive characters to drive increased website conversions while enhancing the online user experience. Sales and marketing Conversation solution types include lead capture and product up-sell/cross-sell while online self-service solutions include form-filling, registration, and knowledge base. A CodeBaby Conversation is a highly optimized, engaging digital character. Through our cloud based technologies, the conversations are hosted, managed, and seamlessly delivered to your website visitors.

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Direct Marketing Partners

Adding Private Sector Sizzle to Public Sector Selling

Direct Marketing Partners (DMP) is a leading B2B marketing service provider, specializing in the IT industry with a sub-specialty of targeting federal, state and local government. Through the use of multi-touch strategies and unmatched analytics, DMP's metrics-based approach optimizes lead pipelines to achieve measurable, robust ROI for our clients.

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SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Sales Lead Management Newsletter:
June 2012

The best thing about sorting leads by hand is that we don't have to waste time seeing customers, eh Bob? cartoons

 

INDUSTRY NEWS HEADLINES:

  • Aprimo CMO Lisa Arthur Named Marketing Executive of the Year

    6/28/2012

  • LeadMD Recognized as Stevie(R) Award Winner in the 2012 American Business Awards(SM) for Customer Service Department of the Year

    6/28/2012

  • Act-On Software Launches Online and Social Media Tracking Tool, Act-On Insight

    6/28/2012

  • Salesnet® releases Outlook Add-In for Salesnet CRM™

    6/28/2012

  • Neolane Delivers Marketing Industry's First Personalized Mobile App Capability

    6/28/2012

  • Aprimo Names Robin Fleming Vice President of Cloud Services

    6/28/2012

  • Pardot Works With Dell to Provide Marketing Automation for Small and Mid-Sized Businesses

    6/28/2012

  • Maximizer Software Releases Maximizer CRM 12 Summer 2012 Cloud Based and Optimized for the iPad

    6/28/2012

  • Pegasystems Announces Sales Force Automation for Relationship Selling

    6/21/2012

  • Tom Reilly Joins Eloqua Board of Directors

    6/21/2012

RECENT SLMA RADIO GUESTS:

June 28: June 21: June 14: June 7:
Anderson Crosby
Anderson Crosby
Relecom, Inc.		 Ken Krogue
Ken Krogue, President Inside Sales
Victor Kippes
Victor Kippes, CEO
Validar		 Judy Mod
Judy Mod, Co-Founder and President of the Principle of Social Gastronomy
  Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

Viewpoint: the truth about lead generation by Dan McDade ViewPoint | The Truth About Lead Generation by Dan McDade Video Interview - SLMA's Jim Obermayer
Golf Wisdom: a good drive on the 18th hole has stopped many agolfer from giving up the game Golfing Wisdom from the SLMA:
"A good drive on the 18th hole has stopped many a golfer from giving up the game."
golfing wisdom: if you really want to get better at golf, go back and take it up at a much earlier age. Golfing Wisdom from the SLMA:
"If you really want to get better at golf, go back and take it up at a much earlier age."
build a powerful lead scoring program today Build a Powerful Lead Scoring Program Today

SLMA ARTICLES

Remember, SLMA membership is free.

 

Book Review: How to Market to People Not Like You

Author Kelly Donald
Reviewer: Paul McCord of Paul McCord Associates
212 Pages Retail $24.95 Amazon: $16.47 Kindle $9.59 Barnes & Noble $17.70 Nook $13.72

How to market to people not like you.Kelly DonaldWhen I received How to Market to People Not Like You: 'Know It or Blow It' Rules for Reaching Diverse Customers (Wiley & Sons:  2011) in the mail I wasn't sure what to expect based on the title.  Was this going to be a course in PC etiquette; a simple, common sense review of how to deal with people; or a serious attempt to deal with a serious marketing issue?

Although I found some of each of the first two above, what really dominates the book is very practical guidance on how to identify and connect with markets that you might not be reaching--or even comfortable with approaching at the moment.

In the first third of the book author Kelly McDonald strives to lay out a workable program to help you find and research new markets.  From learning how to get into the minds and discover the values of customers in a new market to learning how to communicate in their language, McDonald presents simple strategies that will help you change your marketing, customer service or other areas of your company to meet the wants and needs of the members of a new market.

Read the full review here >>

 

SLMA Dives into Pinterest - Because It Works!

by Susan Finch

Pinterest Perhaps you've noticed this icon at the top of our site, perhaps not. Perhaps you did and wondered why would the SLMA bother with Pinterest. For several of our sponsors, they understand the importance of sharing images and having them indexed immediately in the serach engines. Pinterest is a highly-effective microblog, as Twitter is a mircroblog. The difference is that people are visual by nature. Pinterest is all about sharing an image that grabs the attention of your existing, or potential audicenc, and driving them to want to learn more by clicking on the pinned image.

Read the full article >>

 

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