In this issue:
Job Description: Marketing Operations Manager
Growing Your Biz Presence on #GooglePlus, aka Google+
Interview with Selling Power Founder, Gerhard Gschwandter
Upcoming Shows and Recently on SLMA Radio
Sponsor Spotlight:
VANELLA GROUP
When you need lead generation to deliver NOW!
By providing your team the account's inside sales intelligence, you get the real drivers behind the project. This inside track helps you improve your sales effectiveness. You engage with prospects with the right topics understanding their requirements and how they want to open a discussion with you.
vanellagroup.com | Read more >
VELOCIFY
Helps Sales Teams Accelerate Performance
Velocify intelligent sales automation solutions include Velocify LeadManager and Velocify Dial-IQ products that deliver clear, repeatable processes that can systematically accelerate sales performance through rapid lead response, increased selling discipline, improved sales team productivity, and provide actionable insights. Velocify solutions enable sales teams across multiple industries and team sizes to significantly boost revenue.
velocify.com | Read more >
Sales Benchmark Index
Get what you want.
Choose YOUR role.
You have growth goals. If you're going to achieve them you must "make the number." You're in the right place. SBI (Sales Benchmark Index) is a company that deals in facts. We're laser-focused on providing services to help you master the sales and marketing processes which will accelerate your revenue growth. We don't just write. Or train. Or give speeches. We execute projects and deal in monthly, quarterly and annual revenues - just like you do.
salesbenchmarkindex.com | Read more >
SALESFUSION
Integrate all of your lead generation channels.
SalesFUSION Dialogs...Capture your leads
SalesFUSION's Dialog product is a module in our Marketing Automation Platform that provides for the creation and management of a variety of lead capture vehicles including landing pages, event registrations, surveys, online forms, lead profile forms and social publishing tools. Powerful enough to support robust online campaigns, yet easy enough for those with basic email design skills to master quickly, Dialogs will open up new avenues for you to create compelling campaign destinations.
salesfusion.com| Read more >
Submit Articles to SLMA
SLMA accepts
original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].
Advertise on the Sales Lead Management AssociationSM
Web Site!
Reach potential
customers
Promote your products & services
Feature
your company here!
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SLMA Group on linkedin.com
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link 
and you will be connected to Sales Lead Management Group. Follow the instructions.
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FROM OUR BLOG:OM OUR BLOG:
Job Description: Marketing Operations Manager
 Why it's important:
Marketing cannot be held hostage to an IT department that doesn't understand or care about Marketing's mission; it needs a marketing operations manager with a vested interest in the outcome.
The position of marketing operations manager is surfacing with increased urgency in companies large enough to afford this indispensable position. Granted it is the company that is spending large on lead generation and relies on technology to give them a leg up on the competition that understands the need for this position. This is our interpretation of the job, give us your thoughts and we'll expand the description.
Full post >
Growing Your Biz Presence on #GooglePlus, aka Google+
This is a recap of a Hangout on Air featuring Those4Girls, Stephan Hovnanian, owner of Shovi Websites and SLMA Online Marketing Director, Susan Finch. The discussion covered these points:
- Why is it important to have a presence specifically on G+?
- What are the most efficient best practices for your Business Page?
- What resources are out there to help me build a solid reputation on G+?
- How do I set myself apart from the crowd in a busy, content filled platform?
NINJA TIP: On all social media venues that have taglines, statements - if you are preparing to attend an event - mention it there, if you are speaking, have a booth - mention it so that when people connect with you ahead of time they know they have the right "YOU."
Here come some valuable tips:
Use your profile and company about pages to provide credible links to evergreen materials. Review them monthly to make sure they continue to be relative to your focus and evolving methods.
"EVERY DAY YOU CREATE CONTENT, YOU GET INDEXED."
- Stephan Hovnanian
Your page is there for subject matter authority. Your personal ties into all of that and that's how you tie into your business. Don't worry about duplicate content if you post to your business page that you keep topical to your industry - including sharing other people's content. You are creating a lot of semantic authority.
Full post >
Interview with Selling Power Founder, Gerhard Gschwandter
While attending Sales 2.0, took a few minutes to discuss Sales 2.0 with Selling Power Founder Gerhard Gschwandtner about the conference and the state of the sales profession from his perspective. Gerhard is a thoughtful expert on selling and there are few people he doesn't know in the selling profession, and even less he doesn't know about selling. Don't miss this insightful 8 minute interview.
Full post >
LISTEN TO OUR NEXT SLMA RADIO SHOWS FOR THUR, MAY 29 Pacific
(SLMARadio.com)
10:00 am: What does it take for Sales Training to actually work?
Jim Obermayer interviews Alyson Brandt, president of Fusion Learning. They discuss, why company presidents turn to sales training when sales lag and why this often fails.
10:30 am: The Collaborative sales era dictates that salespeople change or change jobs.
Host Jim Obermayer interviews Keith M. Eades, CEO of Sales Performance International (SPI) and Timothy T. Sullivan, Director of Business Development for SPI
AND LISTEN TO RECENT SLMA RADIO GUESTS:
| May 22: |
May 15: |
May 8: |
April 28 |
Queue-Based Vs. List Based Selling
Jim Obermayer interviews Genie Parker of Vanilla Soft and David Kreigar of Sales Roads discuss Queue Based Selling and its promises of increased sales productivity. Inside sales positions have grown several hundred percent a year in the past few years (says Selling Power) |
How Digital Social Advocacy changes political activism results.
Jim Obermayer interviews James Anderson founder of Wholecrowd about the subject of social advocacy and Wholecrowd's mission in changing the outcomes of political contests.
Anderson is an interesting and knowledgeable expert on political campaigns but he says the Wholecrowd system can also be used by B2B companies. |
Why Branding is vital in creating qualified leads.
In this interview, Eric Jacobson, Co-Founder and CFO of Amplifinity, makes the argument that branding and brand advocacy is more important than ever as a source for qualified leads.
Every place where you touch your customers and prospects is an opportunity to engage with them. AMP integrates with all of our clients' touchpoints directly to their enterprise systems through single sign-on via consumer accounts, dynamic widgets, or simple links.
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The Recipe for Awesome PR that Fuels Marketing/Drives Sales
SLMA Radio host Jim Obermayer interviews Elizabeth Fairleigh founder of thE Connection. They will discuss the power of PR to fuel marketing initiatives and drive sales. Fairleigh says PR has grown in importance to shape opinions as the point of the spear in high tech companies.
Plus she contends that PR is no longer just word-smithing skill based; it is an ability to create strategy as companies shape the playing field for their products. And yes, as Elizabeth Fairleigh discusses how PR drives sales.
Specialties: Strategic PR planning and execution, media relations (traditional & new), analyst relations, thought leadership PR, book publicity, writing & editing: press releases, case studies, pitch letters, etc. |
| Listen here > |
Listen here > |
Listen here > |
Sales Trends in 2014
Jim Obermayer interviews Larissa Gschwandtner, VP of Sales & Marketing at Selling Power as we discuss the sales trends in 2014. |
How an internet radio program provides listeners for pennies
Susan Finch interviews Jim Obermayer to discuss how B2B companies can create their own internet radio programming. |
Arm wrestling and how our history of relationships follows us forward
Laura McGuire - CEO/Founder of Vinea Group and Founder of Saligent talks about how your history - going back as far as you may remember definitely affects where you are today.
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Watch here > |
Watch here > |
Listen here > |
Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.
[email protected]
Guests get embed code to promote their show after airing, pre-show promotion links, and show promotion across all social media venues.
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ActOn Software
Applied DM Research, Inc.
CartoonLink, Inc.
ClickPoint Software
eti Sales Support
Event Technologies
The Hill Group
ITN International
Invenio Solutions
InterlinkOne
LeadLife
LEADMASTER
New Business Strategies
PointClear, LLC
Sales Benchmark Index
SalesFUSION
Sales Leakage Consulting
Sandler Training
SmartLead/AdTrack
Validar Inc.
The Vanella Group
VanillaSoft
Velocify
The Velos Group, Inc.
Vorsight