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Sponsor Spotlight:

VANILLASOFT

Created by inside sales experts FOR inside sales experts

VanillaSoft enables customers to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-call logic, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training.

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VALIDAR, INC.

Qualify at capture.

Validar ( www.validar.com) is the leader in lead management software and services for the event industry. Leveraging our proprietary survey and content distribution platform, we are focused on helping marketers prove their value from any marketing touch point. Our customers have lowered their cost of per qualified lead, and positively improved their profitability.

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EXCEED SALES, INC.

Build your sales pipeline!

Exceed Sales is a New York based, lead and demand generation consultancy. Exceed Sales helps companies create inside sales, lead generation, demand generation and sales prospecting strategies that build strong sales pipelines and increase sales revenue.

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Sales Lead Management Newsletter:
May 2012

The best thing about sorting leads by hand is that we don't have to waste time seeing customers, eh Bob? cartoons


SLMA ARTICLES

Remember, SLMA membership is free.

 

Book Review: The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments Author: Robert H. Bloom

Reviewer: Paul McCord of McCord & Associates
The complete guide for B2B Marketers 145 Pages
Retail $18.95 Amazon: $13.50 Kindle $7.69 Barnes & Noble: $13.50 Nook: $7.99

Download the first chapter >>

 

SLMA Recommended100 Trade Show Lead Generation Ideas

By Mike Thimmesch

For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers, and generate sales revenue. So to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among 5 main areas:

  • Get more trade show leads by how you select shows
  • Get more trade show leads with your exhibit design
  • Get more trade show leads with pre-show promotions
  • Get more trade show leads with at-show promotions and activities
  • Get more trade show leads with better booth staffing

Read the full article >>

 

SLMA Recommended(PDF) Creating Elevator Questions, Creating Qualifying Questions, and Creating Opening Questions

By Matt Hill

 

SLMA RecommendedTrade Show Lead Management

by Jim LaBelle, President of LEADTRACK™ Software

"80% of leads gathered at a show are not followed up."
-Center for Exhibition Industry Research (ceir.org)

Julia O'Connor, renowned trade show training consultant, says this lack of follow up equates to wasting 80% of your money. It is imperative that sales leads gathered at a trade show be followed up. Common sense dictates that you must have a sales lead management system and process in place to capture and track sales leads from a trade show.

Read the full article >>

 

 

INDUSTRY NEWS HEADLINES:

  • NewLeads Announces New Trade Show Lead Solution App for iPads, LeadPad

    5/21/2012

  • Winners Declared in Eloqua's First European Markie Awards

    5/21/2012

  • Aprimo CMO Lisa Arthur Honoured for Industry Leadership

    5/21/2012

  • Avidian Technologies Unveils the Next Generation of Prophet CRM for Outlook Users

    5/21/2012

  • Merkle Names Speakers for Annual CRM Executive Summit

    5/21/2012

  • High-Impact-Prospecting Now Provides Outsourced Marketing Automation Services for 5 of the Top 10 Apps: Eloqua, Marketo, Silverpop, Pardot and Aprimo

    5/21/2012

  • New webcast event-management and prospect-management features available in the eTrigue DemandCenter marketing automation suite.

    5/21/2012

  • Silverpop Launches Free Facebook Application to Help Marketers Convert Likes into Revenue

    5/21/2012

  • Heidi Melin Joins Eloqua as Chief Marketing Officer

    5/3/2022

  • Silverpop Achieves 50 Percent Growth in First Quarter

    5/3/2022

RECENT SLMA RADIO GUESTS:

May 31: May 24: May 17: May 10:
Pam Wasley
Pamela Wasley, Cerius Interim Executive Solutions		 Andrew Clark
Andrew Clark
Right On Interactive
Gil Cargill
Gil Cargill
Cargill Consulting Group, Inc.		 BenW Webster
Benjamin Webster
TextLane
  Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

Have you ever thought about leaving this all behind Tossin' your rope before buildin' a loop don't ketch the calf!
Have you ever thought about leaving this all behind Have you ever thought of leaving this all behind?
Maurice Sendak off with the wild things Maurice Sendak is off with the wild things
Sales Lead Management Week The Sales Lead Management Assn Declares October 14-20th, 2012 as Sales Lead Management Week

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