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In this issue:

SLMA Articles Rediscovered

Recently on SLMA Radio

SalesFusion Webinar: May 2

A Little Bird Told Us

 

Sponsor Spotlight:

SmartLEAD by AdTRack

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Submit Articles to SLMA

SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Sales Lead Management Newsletter:
April 2013

Ill see your raise, in fact, let's go all in for all of the leads. What do you say, Higgins? cartoons cartoons learn more about cartoonist Stu Heineike

SLMA ARTICLES REDISCOVERED:

What good is helpful information
if you keep it locked up?
By Susan Finch

Make a difference
Isn't this why we join professional groups and organizations?

How many of you are over the fact that when you click on a helpful or interesting headline the first thing you need to do is fill out a form to view it? This is typical on Twitter and LinkedIn. Time to practice combatting what we rant about regularly.

The SLMA.com website has had a wonderful library of articles for members to read. They were required to login and then they had access.

This doesn't help everyone who doesn't feel like remembering one more password. Our article authors take a lot of time to write these articles. We want to share their information with everyone - member or non-member. So we have gone through and made EVERY article on SLMA.com public.

Visit the B2B Article Library here >
Shortcuts by topic: Please select a topic below to preview titles
Alignment: Sales & Marketing Branding & Personal Image Business Intelligence
Case Studies Check Lists &
Job Descriptions		 Common Mistakes
CRM E-Books E-Marketing
Fulfillment/Fulfillment Operations Lead Generation Lead Management
Lead Nurturing Lead Qualification Lead Scoring
Leadership & Motivational Research ROI Reporting
Sales 2.0/Marketing Automation Sales Channel Lead Management Sales Management
SEO Social Media/ Networking Telemarketing/ Telesales
Trade Show Lead Acquisition & Management Video: Lead Generation and Lead Management White Papers

 

 

 

Sales Fusion: SLMA Sponsor

Forrester Webinar
Lead to Revenue Management
May 2nd @ 2PM EST


Please join Forrester Research Analyst Lori Wizdo and SalesFUSION CMO, Kevin Miller, for a live webinar and workshop on lead to revenue management (L2R) tools and best practices.  This session will be offered live on Thursday, May 2nd @ 2PM US-EST.

About this webinar:  
This webinar/workshop will focus on how to properly plan, implement and track a lead to revenue management model.  Marketing automation has evolved and smart marketers are focused on integrating their marketing and sales efforts at a deeper level.  Having the right tools in place to drive sales and marketing alignment are key.  

This session will provide foundational concepts along with case studies and a primer on technology that enables L2R Management. In this highly educational session, we will explore:

  • Defining a L2R management model
  • Defining the tools of L2R management 
  • How marketing automation and CRM impact these models
  • How to align marketing & sales for success 
  • Q&A

About the Analyst

Lori is a seasoned Analyst for Forrester Research and serves Technology Marketing Professionals with research and analysis on the core marketing operations of customer attraction, nurturing, conversion, and life-cycle value management. 

 
Click For More Information and to Register
Webinar Details
Date: Thursday, May 2nd
Time: 2PM US - EST
Duration: 60 Minutes

We hope you can join us for this event!

Kind Regards,
The SalesFUSION Team
www.salesfusion.com

RECENT SLMA RADIO GUESTS:

April 25: April 18: April 11: April 4:

Juliana Lukasik @largefilms

Juliana Lukasik Director CEO of @largefilms Visits with Susan Finch on the CriticaL Importance of Mentoring

Barry Lieberman

Barry Lieberman Talks About the 5 Myths about Social Media and your online reputation.

Christine Crandell

Christine Crandell - Adventures of a Serial CMO Thoughts on hiring Millennials vs. Boomers, Morphing and Reinvention

 James Obermayer

Jim Obermayer Discusses Software that delivers the most data wins: You have to manage the sales lead system to win.
Listen here > Listen here > Listen here > Listen here >

Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.
[email protected]

 

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TwitterA Little Bird Told Us:

SOCIAL MEDIA CHECKLIST:

Have you ventured into Google+ yet or are you saying, "ONE more Social Media venue? Are you kidding me?" It gets better - with Google+ swallowing up YouTube and GoogleHangouts you can hit them from all angles with very little effort.

If you use YouTube, YouTube is redoing it's layout for channels. Our pretty backgrounds with our branding will no longer work. We all have to come up with new banner graphics. Good news is, you can most likely use the same graphic on Google+, too.

Here's an example of a freshened up YouTube Channel >

Here's an example of the layout of the new graphics for all formats: online, television, mobile devices >

Now, here's the thing to give a try: GoogleHangouts. It's a way to BROADCAST LIVE your video conference and automatically upload to your freshened up YouTube channel.

Here are some easy to follow articles to give you ideas and talk about the benefits of Google Hangouts:

You and your company need to stay up on these venues and trends. Google Hangouts is under utilizied at this point, but is pretty nifty, especially when you promote your conference using "Hype My Hangout."

Think about it - tech talk, product release Q&A. Many of you already do webinars, but this is a way to control the panel and then have the recording to use later, already publicized in all social media venues.

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