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In this issue:

SLMA Articles Rediscovered

LeadJen Does Indy 500

Recently on SLMA Radio

A Little Bird Told Us

Rants From Our Blog

 

Sponsor Spotlight:

HUBSPOT

Create Marketing People Love:

All the software you need to do inbound marketing.

HubSpot brings your whole marketing world together in one powerful, integrated system.

hubspot.com

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SALESFUSION

Integrate all of your lead generation channels.

SalesFUSION Dialogs...Capture your leads SalesFUSION's Dialog product is a module in our Marketing Automation Platform that provides for the creation and management of a variety of lead capture vehicles including landing pages, event registrations, surveys, online forms, lead profile forms and social publishing tools. Powerful enough to support robust online campaigns, yet easy enough for those with basic email design skills to master quickly, Dialogs will open up new avenues for you to create compelling campaign destinations.salesbenchmarkindex.com

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VANILLASOFT

Automatic lead routing for BETTER RESULTS

VanillaSoft is the perfect tool for inside sales teams and any other groups with phone-driven activities. If your sales people should be making 50 calls a day or more, then VanillaSoft is for you. Significantly increase productivity and quality while gaining valuable management insight into not only effort but also results! vanillasoft.com

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Join the SLMA Group on Linkedin

 

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Submit Articles to SLMA

SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Sales Lead Management Newsletter:
March 2013

As soon as Bob gets here and picks up the phone, we're going to learn all about mobile marketing. cartoons cartoons learn more about cartoonist Stu Heineike

SLMA ARTICLES REDISCOVERED:

What good is helpful information
if you keep it locked up?
By Susan Finch

Make a difference
Isn't this why we join professional groups and organizations?

How many of you are over the fact that when you click on a helpful or interesting headline the first thing you need to do is fill out a form to view it? This is typical on Twitter and LinkedIn. Time to practice combatting what we rant about regularly.

The SLMA.com website has had a wonderful library of articles for members to read. They were required to login and then they had access.

This doesn't help everyone who doesn't feel like remembering one more password. Our article authors take a lot of time to write these articles. We want to share their information with everyone - member or non-member. So we have gone through and made EVERY article on SLMA.com public.

Visit the B2B Article Library here >

Shortcuts by topic: Please select a topic below to preview titles
Alignment: Sales & Marketing Branding & Personal Image Business Intelligence
Case Studies Check Lists &
Job Descriptions
Common Mistakes
CRM E-Books E-Marketing
Fulfillment/Fulfillment Operations Lead Generation Lead Management
Lead Nurturing Lead Qualification Lead Scoring
Leadership & Motivational Research ROI Reporting
Sales 2.0/Marketing Automation Sales Channel Lead Management Sales Management
SEO Social Media/ Networking Telemarketing/ Telesales
Trade Show Lead Acquisition & Management Video: Lead Generation and Lead Management White Papers

 

 

DemandJen 2013 Early Bird Registration Ends Friday, March 15

Special offer to SLMA members!

Get 75% ticketed price today with promo code SLMA
Register Today to Save

David Wasilewski
WhatNext, President

Bill Johnson
Jesubi, CEO

Jenny Vance
LeadJen, President

Aaron Prickel
Lushin & Associates, Owner

This Just In!

We will be hosting the full day conference on May 16th at the famed NCAA Hall of Champions headquarters in downtown Indianapolis!
On Friday May 17th, join us at the Indianapolis Motor Speedway as we accelerate the fun and enjoy the hospitality suite with a view of the Garage Area. Experience "behind the scenes" activity as teams prepare their cars for the Indianapolis 500 and see cars top out at speeds of 215 miles per hour!

INDIANAPOLIS MOTOR SPEEDWAY

Book Now!

May is a busy time of year for Indiana. With it being Indy 500 month and tons of events around the city, you will want to book your accommodations now! The DemandJen summit has arranged room blocks at the beautiful new JW Marriott and Courtyard Marriot in downtown Indianapolis, just steps away from Lucas Oil Stadium and the NCAA Hall of Fame headquarters!
Register Now!
Register Today to Save


RECENT SLMA RADIO GUESTS:

March 28: March 21: March 14: March 7:

Kevin Thornton, VanillaSoft

Why Sales Forces are Moving Inside –
Kevin Thornton – VanillaSoft interviewed by Jim Obermayer

Dan McDade

Smackdown McDade vs. Obermayer
Do Salespeople Need More Leads?

Mari Anne Vanella, The Vanella Group

Be in the Right Place at the Right Time with Prospects
Mari Anne Vanella interviewed by Susan Finch

Jenny Vance, LeadJen

How do you determine the ROI of a Lead Generation campaign?
Jenny Vance of LeadJen inteviewed by Jim Obermayer
LISTEN TODAY 3/28
LIVE AT 5
Listen here > Listen here > Listen here >

Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.
[email protected]

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TwitterA Little Bird Told Us:

 

RECENT BLOG RANTS:

Make a difference RANT: Are you really visiting, or is that just your feed I see?
By Susan Finch

As tools and feeds become more sophisticated, time becomes more fleeting, social media demands become daunting, the temptation to put your networking on auto-pilot is too tempting for a larger percentage of professionals and companies.

 

Advice to a friend, "There's no such ting as an old sales lead."

Who's Numbers do you trust? The problem of skewed ad impressions.

AdAge Digital posted an article:

Fake Pageviews Cost Online Advertisers More Than $6 Million Per Month Hijacked Computers Generating Billion of Fake Ad Impressions Monthly

By: John McDermott

London-based startup Spider.io, which helps publishers and advertisers identify legitimate web traffic, has discovered a ring of more than 120,000 hijacked computers that have been flooding websites with fake traffic and in turn costing advertisers more than $6 million per month, the company said in post on its blog.

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