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event technologies

Avoid Late and Inconsistent Trade Show Follow-up

Trade show leads need to be contacted if you are going to have any hope of creating a new sales opportunity. Often times the leads don't receive follow up until weeks after the show. Immediate follow up will allow you to get to the prospects first before your competition.
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Sales Lead Management Newsletter:
March 2012

Solid leads, maybe four or five of them. You'd better get the Sales Manager down here right away. cartoons


MEMBERSHIP BENEFITS - ARTICLES

These articles are for logged in members to view. Remember, membership is free.

 

(PDF) Act-On Briefing - Align Sales and Marketing to Increase Sales: Leadership and Motivation
By Act-On Software

SLMA Recommended ArticleAre QR Codes Worth Putting On Your Trade Show Displays?
By Mike Thimmesch, Skyline Displays

There's a growing interest in QR codes for trade show display graphics lately. While already very popular in Asia, QR codes are just starting to take off in North America. If you've been considering them, this article is for you.
Member Login Required

When Selling, Start at the Top
By Terry Booton, President Advanced Marketing Instruction

One of the main reasons salespeople aren't as productive as they could be is that they don't call high enough in an organization. One of the things that has made Donald Trump so successful is that he deals only with the person in charge. That same principle should apply to every time you go to make a sale.
Member Login Required

Don't be "That Guy" at Trade Shows
By Mike Thimmesch, Skyline Displays

You've seen him as you walk down the trade show aisle. You point him out to your colleagues, trying to not let him see you as you do. You let out a nervous laugh as you pass his trade show display -- what if he tries to talk to you?
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INDUSTRY NEWS HEADLINES:

  • CoreMotives CRM Marketing Solution Aquired by Silverpop

    3/22/2012

  • DataXu Welcomes Salesforce.com's Geoff Dodge, Appoints Bruce Journey Managing Director of International

    3/22/2012

  • Net-Results' Latest Marketing Automation Product Release Includes the Simplest Email Drip Campaign Interface Available

    3/22/2012

  • Marketing Automation Easier and More Visual Thanks to Pardot

    3/22/2012

  • Mobility and Social Engagement for College Recruiters Increased by Newest Version of TargetX CRM Tool

    3/22/2012

  • Convergence to Feature PowerObjects New Microsoft Dynamics CRM Add-on's

    3/22/2012

  • ActiveConversion's Spring Release Includes Microsoft Dynamics CRM Integration

    3/14/2012

  • Marketers Join Eloqua on the Road to Revenue

    3/14/2012

  • PointClear's Karla Blalock Nominated for SLMA's 20 Women to Watch List

    3/14/2012

  • Salesforce.com Kicks Off Worldwide Cloudforce Social Enterprise Tour March 15 in San Francisco

    3/14/2012

RECENT SLMA RADIO GUESTS:

March 22: March 15 March 8: March 1:
Terry Booton
Terry Booton
NuSpark Marketing
Nick Hedges
Nick Hedges, CEO
Leads360

Dan Rogers
Dan Rogers, CEO
SmartLead
Brian Giese
Brian Giese, CEO
True Influence
Listen here > Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

20 Women to Watch nominations closed Nominations are Closed for 20 Women to Watch in Sales Lead Management for 2012.
James Obermayer - Sales Lead Management Association
Winners to be announced April 1.
20 Women to Watch: A message from Jill Konrath!
Women Sabotaging Lauren Carlson of Software Advice asks, "Do Women Sabotage Their Success?"
A special Message from Dan McDade about 20 Women to Watch in 2012
eat oatmeal!

"Eat Oatmeal and live where it is warm."
James Obermayer - Sales Lead Management Association

(SIDE NOTE: Top 10 Reasons to Eat Oatmeal by Mr. Breakfast )

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