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Sales Lead Management Newsletter:
February 2013

Nominations Are Coming to a Close for 20 Women to Watch in Sales Lead Management 2013

Not a member? Join, then nominate!
It's FREE!

View the nominees to read more details..

View the past winners: 2011 | 2012

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A Little Bird Told Us:

• Jill Rowley@jill_rowley
  Bravo! Influencer Series: The 4 Keys to Successful Social Business Transformation http://blogs.salesforce.com/company/2013/02/the-four-keys-to-successful-social-business-transormation.html @salesforce @ValaAfshar @danpetlon
  
  

• PointClear PD PointClearPD
  Why is inside sales growing at a rate 14 times greater than field? http://ptclr.com/WfuwC1
  
  

• Tristan Bishop@KnowledgeBishop
  Your customers are a field: Be a farmer, not a locust. #business
  
  

• Marketo@marketo
  57% of consumers don't recommend a business w/ a poorly designed mobile #website. Is your site optimized for #mobile? pic.twitter.com/COLohfHeEH
  
  

• RainToday@raintoday RT @zerotimeselling: You are 7 times more likely to convert a lead into a qualified prospect if you follow up within the first hour. #sales
  
  
  Jeff Ogden@fearlesscomp
  "Secrets of the Great Communicators" @NancyDuarte on Marketing Made Simple TV http://wp.me/p2wlgF-5L

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RECENT SLMA RADIO GUESTS:

February 21:	February 14:	February 7:	January 31:
Be a Natural and You Can't Help But Succeed. Jeff Fischer "Your biggest risk is that I'll tell you what you want to hear instead of what I really think because you control my compensation."	Stop Turning over rocks to find your customers. Kathie Nelson interviewed by Susan Finch "What are obstacles that are possibly going to keep you or your customers from reaching their goals."	Brand vs. Branding.Do you have a "dead" brand? Russ Cornelius interviewed by Jim Obermayer. "Your brand is the culture of the organization -- your clear evidence of distinction."	Silo-ization: How it Destroys Sales & Marketing Departments. A conversation with Jim Obermayer & Mark Alarik of Sales Overlays.
Listen here >	Listen here >	Listen here >	Listen here >

Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.
[email protected]

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Dear SLMA Member,

Our friends at the Business Marketing Association, Southern California Chapter (SoCal BMA) has invited SLMA Members to join them for a very special executive roundtable dinner and book signing event with author, Robert S. Murray - part of their 'The Leading Edge' signature event series.

"Mastering the Three Ups and One Down"
Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost

Wednesday, March 13, 2022
4:00p to 7:00p at the Center Club
650 Town Center Drive, Costa Mesa 92626

The pressures in the C-suite have never been more intense than they are today. Business competition is at an all-time high, and global pressure is causing chaos in every market. If you are a successful b2b marketer, you look outside your business and into the business of your customers and prospects. Understanding the pain and the challenges business leaders are going through -- and knowing how to apply theThree-ups and One-down to your customers and prospects -- will help you position your business to thrive, in spite of these challenging times.

By attending this event you will discover how to identify where your company needs to strategically focus; extend a deeper customer appreciation and understanding within your organization; and unlock the code to leading change with the hearts and minds of all stakeholders.

Learn more and Register at http://www.SoCalBMA.org/Events. Enter this code for your special 20% discount exclusive for SLMA members:SLMA-SCBMA0313-20 (All discounts end March 7th.)

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RECENT BLOG POSTS:

Why Sales Loves Lead Nurturing By Lisa Cramer, President, LeadLife Solutions One of the latest events I spoke at was uncharacteristically full of sales execs versus marketing executives.  We mostly speak to rooms full of marketers anxious to learn about marketing automation and how to apply it to their businesses.  However,in more and more events we see sales and marketing executives working on the lead management process together.

Now go do the right thing! As we start the New Year, we ask ourselves, what is the 'right thing'? Most people will recite a long list of 'right things' about their personal lives. How will they treat their spouse, children, friends and everyday acquaintances? Losing weight and developing healthier habits lead the list of must-do's for 2013. Generally, most people think of New Year's resolutions in terms of their personal life goals.

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