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Sponsor Spotlight:

LEADLIFE

Picking the right marketing automation solution can be a challenge

LeadLife was founded and designed by experts with lots of marketing, customer relationship management and sales experience who understand the pressures placed on marketing departments with sometimes limited resources.
leadlife.com

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new business strategies

New Business Strategies takes your success personally.

New Business Strategies is a business strategy consultancy. We help clients grow and improve the predictability of revenue pipelines through customer alignment, strategic planning, and market intelligence. www.newbizs.com

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vorsight

You won't believe your calendar.

Vorsight is an award winning sales effectiveness firm specializing in the first half of the sales cycle for B2B sales teams. With getting in the door being the hardest part of the sales cycle, companies trust Vorsight's expertise to take that challenge head on by using our effective sales training and meeting scheduling. www.vorsight.com

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SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Sales Lead Management Newsletter:
January 2013

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VOTING OPEN Nominations Are Open for 20 Women to Watch in Sales Lead Management 2013

Who leads the charge for this year? Who is inspiring, mentoring, succeeding? It's time to show them you've noticed by nominating them. Nominations open until March 2, 2013.

Nominations are typically for managers working for CRM software, marketing automation software, and other sales lead management firms.

Only members can nominate. Winners will be announced March 15, 2013.

Members, Login and nominate here >

 

Not a member? Join, then nominate!
It's FREE!

View the nominees to read more details..

View the past winners: 2011 | 2012

Dear  SLMA Member, 

Before ever engaging with you, 70% of your potential buyers are doing homework on their own, and will only contact those companies that provide them with expertise they respect.

Email marketing alone doesn't work any longer. From engagement through to sale, you've got to nurture each lead with information that is relevant to them. 65% of the time executives go with the vendor that's been helping early on to set the buying vision (Forrester).

Download Your Free White Paper "The Cost of Not Nurturing" and learn why you need to implement a lead nurturing strategy, and how to get started, for priming your sales pipeline in early 2013.

LeadLife is the only marketing automation vendor that couples a dedicated Lead-to-Revenue and Content Marketing Expert with your month-to-month subscription. Your expert goes beyond implementation of the product; they help you formulate a nurturing strategy, identify and create content, setup scoring, and get you ready for a successful year.

Learn More!

  
7000 Central Parkway, Suite 330, Atlanta, GA 30328

 

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RECENT SLMA RADIO GUESTS:

January 24: January 17: January 10: January 3:
Al Davidson

Sales Funnel Mistakes that affect growth - 4 tips. Al Davidson of Strategic Sales & Marketing interviewed.
Ruth P. Stevens

Is self employment for you? Mistakes to avoid if you are considering making a change. Ruth P. Stevens interviewed by Susan Finch
Isaac Pellerin

Why you need interactive proposals and the cost of doing it.
Isaac Pellerin of TinderBox
Susan Finch

Include positive reviews as part of your networking strategy with Jim Obermayer & Susan Finch, Susan Finch Solutions/SLMA
  Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

Make a difference

You're supposed to make a difference!

I don't know how to break this to you - - after all we've been friends for so long. But because you asked me to be your mentor some time ago, I feel a certain license to speak up. 

There is no polite way to say this: it seems you are just drifting through your business life. You seem to get good job reviews; you earn more every year; and you have more responsibility and more people to manage. But I have to ask, are you making a difference? We're supposed to, you know. We talked about this years ago, but it seems to have gotten lost.

No go do the right thing!

Now go do the right thing!

As we start the New Year, we ask ourselves, what is the 'right thing'? Most people will recite a long list of 'right things' about their personal lives. How will they treat their spouse, children, friends and everyday acquaintances? Losing weight and developing healthier habits lead the list of must-do's for 2013. Generally, most people think of New Year's resolutions in terms of their personal life goals.


SLMA starts 'Women in Sales 7 Marketing Radio Segment

SLMA Radio Starts 'Women in Sales & Marketing' Segment

While we have had many women CEOs, CMOs, and CSOs on the program, the first "Women in Sales & Marketing" interview was with Jill Rowley of Eloqua and the subject was: Women in business and why they don't take credit for their accomplishments. The second show was with Kay Hunter of Imagine the Possibilities: Image & Etiquette Services, and the subject was:Women in Business: Your party image - stop embarrassing yourself. Our third guest was Ruth P. Stevens of e-marketing Strategy, who tackled the subject: Is self-employment for you? Mistakes to avoid! Future guests to include: Mari Anne Vanella and Kathie Nelson.

 

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