Stu Heinecke is a prominent cartoonist whose work can be seen in marketing campaigns, in The Wall Street Journal and other publications.  He is the president and founder of CartoonLink (CartoonLink.com), a service that helps marketers apply the powerful effects of cartoons in their campaigns.  In his new book, Drawing Attention, author Stu Heinecke, discusses the use of cartoons in advertising, marketing and sales promotion.  At the SLMA he will be a contributing editor specializing in cartoon humor.  His work will appear twice a month on the SLMA home page, in the SLMA newsletter and blog.

Mr. Heinecke, in his book, asserts that the lessons learned from countless marketing campaigns about the application of cartoons can be applied to all sorts of missions, personal or professional.  An e-version of his book is available for purchase on the CartoonLink site.

He and his collaborators, including several of the world’s top cartoonists found in The New Yorker, have created numerous record-breaking campaigns for some of the world’s biggest direct marketers, including Time, Inc., AT&T, Forbes Magazine, Harvard Business Review, GSK GlaxoSmithKline, Sandoz Pharmaceuticals, the NBA and NHL.