In the News

Los Angeles, CA—May 16, 2011- Will Crist, Director of SLMA Radio and Host of its weekly program, announced that he will be interviewing  Eloqua Chief Marketing Officer, Brian Kardon on May 19th at 5 PM PST.    Brian will be interviewed about his DemanCon Keynote: Marketing Secrets of High-Growth companies and we anticipate he will share the tips and tricks for forecasting and proving marketing's impact on revenue.    The SLMA Radio Program can be reached via the SLMA website: http://www.salesleadmgmtassn.com/  follow the link to the “Listen Live” button.  The SLMA Radio shows can also be subscribed via iTunes.

Will Crist has interviewed hundreds of CEOs and CMOs as the host of SLMA Radio and also host of Pilgrim on the 405 which broadcasts every Wednesday at 5 PM PST. 

Mr. Kardon is responsible for driving Eloqua’s global market and brand strategy, demand generation and communications. He brings more than 20 years of experience in successfully implementing global marketing strategies that resulted in substantial growth. Before joining Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped to more than double the business in less than five years, and significantly improved Forrester’s profitability. 
Brian is a popular keynote speaker addressing marketing and growth topics at The Conference Board, European ICT World Forum@CeBIT, Handelsblatt IT Forum, Software Information Industry Association (SIIA), Magazine Publishers of America (MPA), American Business Media, American Marketing Association (AMA), The Wharton School, and Harvard Business School’s Burning Questions Conference.  Brian holds a BS and MBA from The Wharton School, University of Pennsylvania.

About the Sales Lead Management Association
The Sales Lead Management Association was founded in 2007. The association serves 3,500 members of the worldwide sales lead management community.    In 2010, SLMA’s site received more than 100,000 total visitors.  A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today.    SLMA featured programs include more than 300 articles and white papers, “The 50 Most Influential People in Sales Lead Management (2008, 2009, and 2010)” “The SLMA 20 Women to Watch in 2011,” and “Sales Lead Management Week’ (Oct. 9 through 15 in 2011).  For additional information, visit SLMA.

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Media Contact:  Sue Campanale
714-637-6989
[email protected]
www.salesleadmanagementweek.com

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