Call Them All—You Never Know Who Will Say YES!

By Dr. Gary S. Goodman, President
Customersatisfaction.com, Clientrelations.com

Call every single name on your list!
Don't skip any, especially those that you may not be able to pronounce.

Reason: You never know who will say YES!

Example: A few days ago, I phoned a California university to inquire about the potential sponsorship of my new course.

Years ago, I ran some successful programs through this campus, but my most recent venture with them, about three years back, flopped miserably.

So, I was reluctant to pick up the phone, to smile and dial.

But I forced myself to do it, because the university is on my list, and I'm committed to calling EVERYONE on my list.
I contacted the assistant to the Director who said, flatly and discouragingly, "Courses like that don't do well for us."

"I appreciate the value of your experience," I parried. "And I don't mean to disparage it in any way, but could I simply run the title of the class by the Director, through her voice mail, to get her opinion? If she likes it, we'll chat. If not, that's okay, too."

"Sure, I'll be happy to connect to," she replied without optimism.

I left my message and sent an email, as well.

The next day, the Director called me to reiterate that courses such as mine aren't promising, but she just happened to know a governmental agency wants a program similar to mine.

She'll pass along my brochure, and if they're interested, we'll go from there.

You've heard the expression, "The more I do; the luckier I get!"

Yet another version says:
"Do a lot, and you'll succeed. Do even more, and you'll grow rich, and do more than that and you'll probably become a legend."

This is called THE LAW OF LARGE NUMBERS.

Once, I phoned the owner of a marine supply store, sold him and turned in his order along with the others I had earned during the shift.

My boss was stunned: "You sold this guy?"

"He is the biggest tightwad I know," he went on to say.

Glad I didn't know him!

When it comes to lists here's a platinum rule for you: Call them all!