Will Rogers said, “There are three kinds of men: The ones that learn by reading, the few who learn by observation. The rest of them have to pee on the electric fence for themselves.”
So I ask, why do marketers, in spite of irrefutable evidence have to learn in the most painful way that there is a predictable return on investment for lead generation programs?
Some marketers run marketing programs without an attempt at an ROI and get burned when management wakes up and asks for them to prove the return on investment. And yet there is a plethora of information on how to prove the ROI.
(Image from iStockphoto.com)
Click here and see what Silverpop has to say in their white paper entitled: Show How Marketing Makes Money: A 5-Step Plan for Proving ROI.
Not enough proof for you? Try reading “Ways to Prove the ROI for Sales Inquiries” from Go-To-Market Strategies.
Want something about social media? Try these case studies: “10 case studies that prove the ROI of Social Media” from Lauren Fisher of Simply Zesty.
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