Glen Peterson, Competitive Performance

Glen Petersen is an internationally known speaker, author, and consultant in the CRM industry.  He has written seven books that address the organizational issues that influence success in the use of SFA and CRM technologies and how to write a sound business case and ROI.  His latest book addresses the issue of alignment of the Marketing and Sales functions.  Glen is the Managing Partner of GSP & Associates LLC.

Books Published:

1. High-Impact Sales Force Automation: A Strategic Perspective
2. Customer Relationship Management Systems: ROI & Results Measurement
3. CRM: Leadership and Alignment in a Customer Centric World
4. CRM Best Practices: Self Assessment
5. ROI: Building the CRM Business Case
6. Making CRM an Operational Reality
7. The Profit Maximization Paradox: Cracking the Marketing/Sales Alignment Code