SLMA Editor's report:  I found the report to be fascinating and a must read for our Sales Lead Management Association^SM membership.  To get a copy of this report go to SmartLead by AdTrack
I understand that sponsors for this report are SmartLead, Marketo, Eloque and Silverpop.

Report Description
The need to increase new customer acquisition is overwhelmingly the number one pressure driving investments in automated lead management in 2010. Automated Lead Management technologies are rapidly becoming critical enablers to Best-in-Class performance in automating customer engagement across two or more marketing channels to identify, track and nurture new revenue opportunities. This study captured adoption trends for automated lead management from 205 organizations in December 2009. The report highlights best practices for extracting value from automated lead management investments.

Five Compelling Facts from the Research, Providing Actionable Benefits for Readers:

1. 90% of Best-in-Class companies improved company wide annual revenue
2. 88% of Best-in-Class companies improved click-through rate on e-mail
3. 87% of Best-in-Class companies improved annual growth in customer acquisition revenue
4. Best-in-Class companies achieved an annual performance increase of 51% on annual growth in customer acquisition revenue
5. 86% of Best-in-Class companies improved lead to sales conversion

VIEW THE PDF OUTTAKES OF THIS REPORT HERE >>